They focus on getting as many “leads” as possible into their funnel.

For them, it’s all about the volume of data they get.

And they use that data to contact people with generic messages in hopes of making sales.

It’s no surprise they lose a high percentage of their prospects.

Lazy marketing brings poor results. And luckily for you, that’s the norm.

If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead.

People will pay you if you show that you understand them better, and you place their needs and interests higher than the competition does.

And that’s exactly what we’re going to help you do.

We’ve just made it possible for you to connect and engage with your leads in hundreds of new and needle-moving ways.

Introducing Zapier Field Mapping

We’re proud to announce Field Mapping is now available for our Zapier integration!

Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier. With the Field Mapping update now available for Zapier, you have access to all of these fields to enrich the information sent to Zapier:

• Name
• Email
• Phone
• Text
• Text Area
• Number
• Dropdown Select
• Radio Button
• Checkbox
• Privacy Notice

We’re always fighting for our customers’ success, and this new update unlocks hundreds of new opportunities for our users to convert their leads.

This means you can take a wide variety of actions to connect with your prospects, with the help of the thousands of integrations Zapier provides.

And all it takes is a few clicks.

Instead of focusing on the theory, let’s look at some clear examples of what you can do:

• Use lead data to target your prospects with Google, Facebook, or LinkedIn ads

You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel.

Additionally, you can create lookalike audiences, so you can find new leads that have a higher chance of converting.

• Send leads to any Email Service Provider or CRM tool that Zapier connects with

OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools.

However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Even if the tool is not one of our native integrations, as long as it’s part of Zapier’s integrations, you can send your OptinMonster lead data to it. Here’s an example for Acumbamail:

This is helpful, because the more you can personalize your emails, SMS messages and overall content, the easier it will be for you to convert those leads into paying customers.

• Save your lead data in Google Drive

You can easily secure all of your lead data into a spreadsheet, which can act as a backup for those times when your Email Service Provider or Marketing Automation tool is crashing.

Each lead saved is a potential customer, that’s why doubling down on backing up your data is always a smart idea.

And if you choose to store your leads in a Google Sheet, you can use the functionality it provides to transform, analyze and visualize the data in a better way.

Here are just a few of the most common ways you can use OptinMonster lead data with Google Sheets:

• Send instant SMS messages to your new leads 

If you’re selling products or services that require a 1 on 1 conversation with your prospects, then you want to know exactly when a new lead comes in.

The longer you wait to contact a lead, the harder it will be to close a sale.

Good news is… you’ll never have to worry about this if you create a Zapier workflow that send an SMS to your OptinMonster lead as soon as it comes in.

Similarly, you can choose to send an SMS notification to your sales staff, to let them know a new prospect is ready to be contacted.

• Add lead data into Asana, Monday, Basecamp, Trello, or any other Project Management tool.

The best way to make sure your leads are being nurtured is to track the tasks you’re doing to nurture those leads. That’s why adding your leads into a project management tool can be a great move for your marketing efforts.

Keep a detailed description of each phase you’re taking your leads through, and create specific tasks that can help with the conversion process from one phase to the next.

• Save time by validating phone numbers 

Don’t waste resources on leads that won’t convert.

It’s super easy to automatically validate phone numbers for prospects that are based in the US.

• Analyze leads with ChatGPT

Give ChatGPT a set of instructions to automatically analyze the leads you’re getting, to save time and get insights into the best ways of engaging with each prospect.

You can also ask ChatGPT to write a personalized email for each lead you get from OptinMonster.

New Campaign Templates to Help You Generate More Leads

We’ve also just launched three new OptinMonster campaign templates to give you more options and opportunities for lead generation.

Free Legal Consultation

Get an Insurance Quote

Achieve Fitness Goals

If you’re looking for more templates, we have one for almost every context you can think of.

And if you want to make your campaign creation process even easier, you can give Playbooks a try. Playbooks are ready-to-use campaigns, with design, copy and display rules already implemented.

We care about YOUR SUCCESS, and introducing the Zapier Field Mapping is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

A headline is the first (and often, the only) opportunity you’ll get to impress a potential customer. A powerful headline can help you make a lasting impression, attracting your audience to click, convert, or buy.

But there’s no need to reinvent the wheel when you have a list of headline formulas that are proven to convert. In this cheat sheet, I’ll share 130+ proven opt-in headline ideas to generate more leads.

I use ‘generate leads’ loosely because you can use or repurpose most of the headlines to:

• Drive traffic to your blog site
• Grow your email list
• Increase free trial sign-ups
• Encourage people to buy
• Motivate site visitors to download your lead magnet

To make this blog actionable, I’ll keep it focused on the last goal: motivate website visitors to download your lead magnet.

But why lead magnets? Because they are the best at generating leads!

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. It can be a free ebook, whitepaper, infographic, online course, or other freebies that people find useful to download.

Related Content: How to Create a Great Lead Magnet: A Step-by-Step Guide and Examples.

Before we dive into the lead magnet headline ideas, make sure to create an effective lead magnet. With your lead magnet, a high-converting opt-in form, and one of the proven opt-in headlines below, you will have no problem converting more website visitors into leads.

Since this cheat sheet is really long, I’ve broken it down into 9 types of lead magnet headlines, with formulas and examples. Feel free to use the navigation below to jump directly to a specific section that interests you:

• Useful Headlines
• Result-Based Headlines
• Proof Headlines
• Curiosity Headlines
• Educational Headlines
• Problem-Solving Headlines
• Fear Headlines
• Entertaining Headlines
• Bottom-of-the-Funnel Headlines

Ready to go through the lead magnet headlines that can get you new leads? Let’s dive in.

Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers.

130+ Lead Magnet Headlines Examples

Useful Headlines

Useful headlines are the most common types of lead magnet headlines because they convert like crazy!

If you want more people to download your lead magnet, make sure it helps them save time, money, or effort. Then use this headline template to convince them that your lead magnet will make their life so much easier.

1. Toolkit for [desired result/audience]

• Toolkit for Growing Your Online Business
• Toolkit for Growing Your Rose Garden
• Toolkit for the Professional Blogger

2. X Easy Ways to [desired result]

• 99 Easy Ways to Boost Your Direct Mail Response
• 11 Easy Ways to Organize Your Kitchen
• 21 Easy Ways to Turn Your Room into a Cosmic Getaway

3. The [blank] Cheat Sheet

• The Persuasive Sales Page Cheat Sheet
• The Ultimate Kitchen Cheat Sheet
• The Perfect Lead Magnet Cheat Sheet

4. The Essential X: Top [things] That Every [audience] Needs

• The Essential 8: Top Reports That Every Marketer Needs
• The Essential 27: Items Every Unicorn Lover Needs
• The Essential 21: Things Every Die-Hard Fan Needs to Know

5. X-Point Checklist for [blank]

• 63-Point Checklist for Creating the Ultimate Optin Form
• 12-Point Checklist for a Healthy Pregnancy and Baby
• 34-Point Checklist for a Squeaky Clean Home

6. Here is a Method that is Helping [the audience] to [desired result]

• Here is a Method That is Helping Homeowners Save Hundreds on Insurance
• Here is a Method That is Helping Children Improve Their Interactive Learning
• Here is a Method That is Helping Affiliate Marketers Optimize Their Blog Posts

7. X Best [things/tools/resources] for [desired result]

• 12 Best Fitness Workouts for Core Strengthening
• 9 Best Exercises for the Brain
• 20 Best Beaches for Summer Holidays

8. X Best [things] We Saw in [year]

• 10 Best WordPress Themes We Saw in 2022
• 50 Best DIY Craft Ideas We Saw this Fall
• 60 Best Photoshop Tutorials We Saw in 2024

9. X [things/tools/resources] to [action]

• 13 Delicious Freezer Meal Recipes to Dump into the Slow Cooker
• 9 Best Songs Ever to Play at Your Wedding
• 11 Resources to Build Out Your Sales Funnel

10. [desired resource] Delivered [frequency] to Your Inbox

• Insight Delivered Daily to Your Inbox
• Delicious Recipes Delivered Weekly to Your Inbox
• Design Inspiration Delivered Monthly to Your Inbox

11. Download the [topic] Inspiration eBook

• Download the Logo Design Inspiration eBook
• Download the 69 Irresistible Lead Magnet Ideas eBook
• Download the Family Portrait Inspiration eBook

12. X [topic] Tricks I Wish I’d Known at [age]

• 9 Networking Tricks I Wish I’d Known at 21
• 28 Time-Management Tricks I Wish I’d Known at 25
• 12 Interviewing Tricks I Wish I’d Known When I Graduated From College

13. X [things] You Should Know How to [make/do]

• 9 Staple Smoothies You Should Know How to Make
• 4 Knots Every Adventurist Should Know How to Tie
• 7 Words Every Traveler Should Know How to Say in Multiple Languages

14. Free Guide: [topic] Tips and Tricks

• Free Guide: College Admission Tips and Tricks
• Free Guide: 18 Hair Tips and Tricks for People Who Suck at Doing Hair
• Free Guide: 53 Insanely Cool Car Organization Tips and Tricks

15. X Free [topic] [plans/templates/worksheet]

• 5 Free Meal Plans for Fitness Enthusiasts
• 7 Free Email Marketing Campaigns You Can Steal
• 4 Free Client Contract Templates

16. X Clever [topic] Tricks that Every [audience] Should Know

• 36 Clever Kitchen Cleaning Tricks Every Clean Freak Needs to Know
• 16 Clever Style Tricks Every Girl Needs to Know
• 14 Clever Psychological Tricks Everyone Should Know

17. X [topic] Hacks That Will Totally Change the Way You [common activity]

• 13 Life Hacks That Will Totally Change the Way You Shower
• 21 Refrigerator Hacks That Will Totally Change Your Food Habits
• 6 Netflix Hacks That Will Totally Change Your Movie-Watching Experience
• 9 Brilliant Beauty Hacks That Will Totally Change the Way You Apply Makeup
• 7 Excellent Snapchat Hacks That Will Totally Change the Way You Use It

18. Checklist: X Daily Habits that Will [desired result]

• Checklist: 4 Daily Habits That Will Boost Your GPA
• Checklist: 7 Daily Gratitude Habits That Will Attract More Abundance in Your Life
• Checklist: 16 Daily Habits That Will Help You Get a Raise
• Checklist: 9 Daily Habits That Will Boost Your Social Media Following

19. Monthly [topic] Calendar

• Monthly Bodyweight Workout Calendar
• Free Printable 2024 Monthly Calendar
• Activities for Kids: Monthly Play Calendar

20. [topic] Cheat Sheet: Where to Get the Best Deals on [needed items]

• Back-to-School Cheat Sheet: Where to Get the Best Deals on School Supplies
• Taco Tuesday Cheat Sheet: Where to Get the Best Deals on National Taco Day 2016
• Gardening Cheat Sheet: Where to Get the Best Deals on Landscape Supplies

21. [activity] Schedule: The [topic] Checklist You Need

• House Cleaning Schedule: The Cleaning Checklist You Need
• Laundry Schedule: The Only Checklist You Need to Avoid Clothes From Piling Up
• Childhood Immunization Schedule: The Checklist Every Parent Needs

22. When to [action item]: a [monthly/weekly/daily] Guide

• When to Buy Household Supplies: A Monthly Guide
• What and When to Post on Social Media: A Daily Guide
• When to Plant Your Vegetable Garden: The Annual Guide

23. The Ultimate [year] [topic] Trends Guide

• The Ultimate 2022 Hair Color Trends Guide
• The Ultimate 2023 Design Trends Guide
• The Ultimate 2024 Men’s Beard Trends Guide

24. All the Best [things]. All in One Place.

• All the best blogs to write for. All in one place.
• All the best beaches in the world. All in one place.
• All the best landing pages. All in one place.

25. X [things] Better than [other things]

• 6 Glute Exercises Better than Squats
• 9 Movies Even Better than Star Wars
• 14 Insanely Delicious Stuffed Cookies That Are Better Than a Boyfriend

26. X [topic] Templates

• 195+ Visual Marketing Design Templates
• 200 Sewing Pattern Templates
• 101+ Popular Blog Title Templates That Work
• Every Filmmaking Form You’ll Ever Need: 99 Free Templates

27. 5-Minute [things]

• 5-Minute Homemade Protein Shakes
• 5-Minute Million Dollar Dip
• 5-Minute DIY Christmas Luminaries
• 5-Minute Makeup Routine

28. The Ultimate [topic] [swipe file/blueprint/etc.]

• The Ultimate Social Media Swipe File
• The Ultimate Appetizer Board
• The Ultimate United States Road Trip (Map)

29. Sample [thing they need to make]

• Sample Client Proposal
• Sample Menu: What to Eat to Lose Weight
• Sample Building Construction Estimates Spreadsheet

30. X [topic] Scripts You Can Steal

• 3 Persuasive Video Scripts You Can Steal
• 9 Fantastic Planning Tips You Can Steal from My Gigantic Wedding
• 31 Clever Group Halloween Costumes You and Your Girlfriends Can Steal
• 22 Uncommon Baby Names You Can Steal from Disney Movies

31. Printable [topic] List

• Printable Monthly Grocery List Template
• Free Printable Hand-Lettered Pantry Labels
• Printable Weekly Activity Sheet for Kids

32. X Journal Prompts to [desired result]

• 60 Journal Prompts to Expand Your Mind
• 20 Journaling Prompts to Help You Know and Accept Yourself
• 26 Journal Prompts to Motivate You

33. The [blank] Calculator

• The A/B Split Test Significance Calculator
• The Ultimate College Loan Calculator
• The Best Software ROI Calculator
• International Moving Cost Calculator

34. [blank] Generator

• Instant Blog Topic Generator
• Wedding Color Palette Generator
• Funny Insult Generator AI Prompts

35. Free [topic] Spreadsheet

• Free Budget Spreadsheet
• Free Home Inventory Spreadsheet
• Free Early Retirement Spreadsheet

36. XX Low-Budget [things] You Can Do With [ordinary item(s)]

• 30 Low-Budget Makeovers You Can Do With Spray Paint
• 20 Low-Budget Christmas Gift Ideas You Can Buy Online
• 18 Low-Budget Trips You Can Take Around the World

37. X Ways to Upgrade Your [thing] on a Budget

• 6 Ways to Upgrade Your Apartment on a Budget
• 22 Ways to Upgrade Your Laundry Room on a Budget
• 30 Ways to Seriously Upgrade Your Family’s Backyard on a Budget

38. How to Create a Dream [thing] on a Budget

• How to Create a Dream Bedroom on a Budget
• How to Create a Dream DIY Mini Bar on a Budget
• How to Create a Dream Backyard on a Shoestring Budget

39. [desired action] Faster

• Build Your Email List Faster
• Help Develop Your Child’s Brain Faster
• Make Your Facial Hair Grow Faster

40. Best of [blank]

• Best of the OptinMonster Blog
• The Very Best of YouTube 2023
• The Best UX Design Round-Up: Best of 2024

Result-Based Headlines

Having a clear end result is important because that’s what motivates people to take action.

Use these opt-in language examples to focus on a specific problem that the user will overcome after reading your lead magnet.

41. How to [desired result]

• How to Read Faster
• How to Raise a Creative Child
• How to Make Eggless 3-Ingredient Muffins

42. How to [desired skill] Like a Pro

• How to Arrange Flowers Like a Pro
• How to Clean Window Tracks Like a Pro in No Time Flat
• How to Take Instagram Photos Like a Pro, With Just Your Phone

43. How to [desired skill] Like an [esteemed person]

• How to Swim Like an Olympian
• How to Pose Like a Beauty Pageant Queen
• How to Sing Like Your Favorite Artist
• Tutorial Video: How to Jump Like Cristiano Ronaldo

44. How to [desired result] for [audience]

• How to Find Patrons and Sponsors for Artists
• 40 How to DIY Projects for Teens
• How to Make Her Fall for You: The Nerd’s Guide

45. How to Get X [blank]

• How to Get 10,000 Fans
• How to Get Your First 100 Subscribers on YouTube

46. Learn How to Get [desired result]

• Learn How to Get Anything You Want
• How to Get Hired for Your Dream Job
• Learn How to Get 10,000 Subscribers

47. Want to [get the desired result]?

• Want to Improve Your Content Marketing Strategy?
• Want to Travel the World?
• Want to Be Happy?

48. X [topic] Tips That’ll Get You [desired result]

• 200 Writing Tips That’ll Get You to Make $5000 a Month
• 11 Breakfast Recipes That’ll Get You Lean
• 17 Super Cute Shirts That’ll Get You Through a Long Day

49. Looking for [desired thing(s)]?

• Looking for High-Quality Blog Content?
• Looking for a Great Slow Cooker Recipe?
• Looking for a Job That Pays Well?

50. XX [things] That’ll Make You [blank]

• 11 Buttercream Frosting Recipes That’ll Make You Swear Off Store-Bought Forever
• 16 Delicious Soups That’ll Make You Feel Cozy this Fall
• 20 Disney Wedding Cakes That’ll Make You the Happiest Person on Earth

51. [double/triple] Your [desired result] with [topic]

• Double Your Sales with 101 Email Copywriting Examples
• Double Your Storage Space with These 11 Kitchen Gadgets
• Double Your Productivity with these 4 Time Management Hacks

52. [double/triple] Your [desired thing] in X [days/weeks]

• Double Your Traffic in 30 Days
• Double Your Salary in Less than 2 Weeks
• 11 Ways to Double Your Customer Base in 4 Weeks

53. Imagine [desired result]

• Imagine Crushing Your Audition and Winning the Part
• Imagine Your Dream Vacation
• Imagine Hitting Your Biggest Goals this Year

54. Ready to Start [desired action/result]?

• Ready to Start Building Surveys?
• Ready to Start Growing Your Email List?
• Ready to Start Writing Your Book?

55. [huge desired result]? Yes, It’s Possible.

• 100K Readers in 18 Months? Yes, it’s possible.
• Get Flexible Fast? Yes, it’s possible.
• A Totally Laid Back Black-Tie Wedding? Yes, it’s possible.

56. X-Day [desired result] Challenge

• 7-Day Waist Slimming Challenge
• 30-Day Prayer Challenge for Your Husband
• 365-Day Penny Challenge

57. Do You Know How to [desired result]?

• Do You Know How to Make Your Retirement Savings Last?
• Do You Know How to Balance Your Body’s pH Levels?
• Do You Know How to Steer Away from Online Banking Trouble?

58. For People on the Verge of [blank]

• For People on the Verge of Trying Yoga After Age 45
• For People on the Verge of Quitting Text Marketing
• For People on the Verge of Breaking into Hollywood

Proof Headlines

Concerned that your visitors won’t believe that you can deliver on your promised result? Use a proof headline.

These opt-in headline examples establish credibility by showing your own results, testimonials, case studies, or social proof. The idea is to convince your readers that your lead magnet can help them repeat the success.

59. X Proven [ways/steps/techniques] to [desired result]

• 7 Proven Ways to Get Website Visitors to Share Their Contact Information
• 12 Proven Ways to Convert Abandoning Visitors and Subscribers
• 19 Proven Ways to Look 10 Years Younger Overnight

60. We Analyzed XXX, XXX [things] (And This is What We Learned)

• We Analyzed 832,961 Headlines (And This is What We Learned)
• We Analyzed 1 Million Google Search Results (Here’s What We Learned About SEO)
• We Analyzed 174,690 Blog Posts (And Here’s What We Learned)

61. The Tool Over X [people] Use to [desired result]

• The Tool Over 679,132 Websites Use to Grow Their Subscribers
• The Tool Over 983,000 Publishers Use to Win the Internet
• The Tool Supermodels Use to Get Runway Ready

62. I [activity] Every Day for X Months. Here’s What Happened

• I Ran 11 Miles Every Day for 4 Months. Here’s What Happened
• I Spent a Week Sharing My Feelings With Everyone. Here’s What Happened
• I Stopped Complaining for One Month. Here’s What Happened

63. How We [desired result] in X [timeline]

• How We Boosted Our Optins by 73% in 3 Weeks
• How We Fixed Our Toddler’s Bedtime in 3 Days
• How We Raised $1 Million Within 1 Year of Starting Up

64. X Lessons We Learned from [blank]

• 7 Lessons We Learned From Analyzing 1,342 Best Lead Magnets
• 15 Entrepreneurship Lessons We Can Learn From Syed Balkhi
• 16 Style Lessons We Learned from Sydney Sweeney

65. Are You In? XX, XXX Others Already Receive [newsletter/lead magnet]

• Are You In? 40,000 Digital Marketers Already Receive the Definitive Daily Newsletter by Convince & Convert.
• Are You In? 12K Entrepreneurs Already Have a Head Start.
• Are You In? 20,000 Small Business Owners Have Already Downloaded the Lead Magnet Blueprint.

66. Top XX Most Popular [things/tools]

• Top 10 Most Popular Email Marketing Tools
• Top 10 Most Popular Airbnb Listings in the World
• Top 10 Most Popular Men’s Hairstyles of 2016

67. How [thing] Transformed my [life/business/etc.]

• How OptinMonster Transformed My Business
• How Flexible Seating Transformed My Classroom
• How Giving Up Dairy Transformed My Health

68. Case Study: [desired result]

• Case Study: How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster
• Case Study: $831K Real Estate Sales from $352 Ad Spend
• Case Study: The Best Call to Action (CTA) Button Colors to Get More Clicks

Curiosity Headlines

Often, the most irresistible headlines are the ones that entice curiosity, and your opt-in copy is no exception.

Use one of the headline formulas below to make your visitor so curious that they simply can’t resist entering their email and seeing what’s on the other side!

69. X Secrets to [desired result]

• 6 Secrets to Becoming a Digital Nomad
• 7 Secrets to Raising Smart, Capable Teenagers
• 9 Secrets To a Continuously Productive Vegetable Garden

70. Revealed: [desired result]

• Revealed: 7 Ways to Get Influential People to Mentor You
• Revealed: 6 Secrets of the Top Magicians in the World
• Revealed: How to Create a Lead Magnet in 5 Easy Steps

71. X Little-Known Ways to [desired result]

• 12 Little-Known Ways to Actually Stick With Your Resolution this Year
• 4 Little-Known Ways To Tell Whether Clothes Are Well Made Or Super Cheap
• 5 Little-Known Ways to Stand Out on Pinterest

72. X Ways to [desired result] (You Won’t Believe #X!)

• 11 Ways to Meet Famous People (You Won’t Believe #3!)
• 7 Ways to Be More Strategic (You Won’t Believe #6!)
• 28 Ways to Trick Yourself Into Saving Money (You Won’t Believe #11!)

73. Are You Still [blank]?

• Are You Still Drinking Dairy?
• Are You Still Single?
• Are You Still Having a Hard Time Ranking Your Website?

74. How [common thing] Can Lead to [negative result]

• How Your Morning Coffee Can Lead to Heart Disease
• 5 Ordinary Habits That Can Lead to Career Stagnation
• 7 Rookie Mistakes That Almost Always Lead to Small Business Failure

75. These X [things] Can Help You [desired results]

• These 5 Superfoods Can Help You Lose 20 Lbs
• These 7 Facts Can Help You Save Your Eyesight
• Eliminating These 11 Words From Your Vocabulary Can Help You Achieve Your Goals

76. [common thing/activity] Is Kinda Worthless

• Aggregate Data is Kinda Worthless
• Your New Idea is Worthless (Unless You Follow These 4 Steps)
• Your Content is Kinda Worthless (Unless You Know These 3 Secrets)

77. X Surprising Ways to [desired result]

• 10 Surprising Ways to Live Longer
• 7 Smart and Surprising Ways to Get Rid of Ants
• 8 Surprising Ways to Use Liquid Fabric Softener

78. [blank] That You’ve Never Heard Of

• 51 Ways to Make Money in 2016 that You’ve Never Heard Of
• The Best Way to Pay for Your Child’s College Education that You’ve Never Heard Of
• The Scientific Way to Stop Bloating that You’ve Probably Never Heard Of

79. X [topic] Tricks You Never Knew of (But Wish You Had Sooner!)

• 7 Lightroom Tools, Tricks, and Features You Never Knew of but Wish You Had Sooner!
• 6 Customer Acquisition Tricks You Never Knew of (But Wish You Had Sooner!)
• 4 List-Growth Hacks You Never Knew of (But Wish You Had Sooner!)

80. X Things You Should Know About Your [thing]

• 7 Things You Should Know About Your Roth IRA
• 11 Things You Should Know Before Choosing a Gym
• 13 Things You Should Know About Your Target Audience

81. No, You Don’t Have to [undesirable action] to [desired result]

• No, You Don’t Have to Count Calories to Lose Weight
• No, You Don’t Have to Wait to Find True Love
• No, You Don’t Have to Spend Hours on Social Media to Grow Your Following

82. How We [negative result] (and How We [desired result])

• How We Lost $2M (and Made $200M the Next Year)
• How I Gained 200 Lbs, Got Skinny Again, and Finally Kept the Weight Off
• How We Went Bankrupt (and Bounced Back Again)

83. Exclusive Behind the Scenes: How We [desired result]

• Exclusive Behind the Scenes: How We Grew Our List by 30K in 30 Days
• Exclusive Behind the Scenes: How I Got Booked on 50 Podcasts in 7 Days
• Exclusive Behind the Scenes: How We Made $5M Last Year

84. My Monthly Income Report: [month/year]

• My Monthly Income Report: March 2024

85. [year] [topic] Predictions

• 2022 Fashion Predictions
• 2023 Web Design Predictions
• 2024 Email Marketing Statistics and Forecasts

Educational Headlines

Want to become known as the go-to authority in your industry? Using a high-value, educational lead magnet example is a smart way to do that.

Combine your educational lead magnet with the email opt-in wording below to win over your visitors, and earn their trust.

86. [topic] 101: How To [desired result]

• Email Marketing 101: How To Turn Subscribers Into Customers
• SEO 101: How to Rank #1 in Google
• Calligraphy 101: Everything You Need to Know

87. The [audience’s] Bible

• The Bootstrapper’s Bible
• The Housewife’s Bible
• The Plumber’s Bible

88. The Definitive Guide to [topic]

• The Definitive Guide to Email Marketing
• The Beginner’s Guide to Starting a Laundry Business
• The Definitive Guide to Disneyland

89. The Ultimate Guide to [topic]

• The Ultimate Guide to Eating Healthy on a Budget
• The Ultimate Guide to Freshman Dorm Decor
• The Ultimate Guide to Choosing the Perfect Sunglasses

90. A Comprehensive Guide to [desired result]

• A Comprehensive Guide to Make a Business Plan
• A Comprehensive Guide to Drift a Road Car
• A Comprehensive Guide to Start a Podcast in Under 2 Hours

91. What Makes a Great [blank]?

• What Makes a Great Opt-in Form?
• What Makes a Great Story?
• What Makes a Great Leader?

92. Do You Really Need [thing]? Here’s How to Tell

• Does Your Business Really Need an Email List? Here’s How to Tell
• Do You Really Need to Buy New Clothes? Here’s How to Tell
• Do You Really Need Rental Car Insurance? Here Are 8 Things to Know

93. [topic]: What You Absolutely Need to Know

• On-Page SEO: What You Absolutely Need to Know
• Buying a Home: What You Absolutely Need to Know
• Changing Careers: What You Absolutely Need to Know

94. Blueprint for [desired result]

• Blueprint For A Profitable Coaching Business
• Blueprint for Your Million-Dollar Idea
• Blueprint for Seriously Awesome A/B Tests

95. Which is Best: [thing 1] or [thing 2]?

• Which is Best: Blogger or WordPress?
• Which is Best: ClickFunnels or LeadPages?
• Which is Best: Minivans or SUVs?

Problem-Solving Headlines

Hopefully, you already know the pain points that keep your ideal customers lying awake at night. If you have a good lead magnet that solves their problems, make sure to hit that emotional trigger in your opt-in headline!

Use the problem-solving email opt-in verbiage below to speak to your market’s real needs.

96. How to [solve a problem]

• How to Calm a Crying Baby
• How to Create a High-Converting Lead Magnet From Scratch
• How to Generate Quality Leads Through Content Upgrades

97. How to [desired result] Without [undesirable action]

• How to generate 195,013 visitors a month without spending a dollar on ads
• How to Email Your Professor Without Being Annoying
• How to Raise Successful Kids Without Over-Parenting

98. How to [desired result] When [problem]

• How to Reset Your Wife When She’s Falling Apart
• How to Start Exercising When You Have 50+ Pounds to Lose
• How to Take Care of Yourself When You Have Depression

99. X Ways to [desired result] When You’re [problem]

• 26 Ways to Take Your Life Back When You’re Broken
• 14 Ways to Organize Your Makeup When You’re Completely Addicted
• 12 Ways to Feel Better Instantly When You’re Having a Bad Day

100. X [topic] Tips that Will Survive [problem]

• 7 Beauty Tips for Makeup that Will Survive the Heat
• 29 Self-Care Tips That Will Help You Survive Parenting
• 7 Life-Saving Tips That Will Help You Survive an Earthquake

101. [pain point]: X Tools to [desired result]

• Running on Empty: 7 Tools to Heal Emotional Exhaustion
• Witching Hour: 9 Tools for Calming an Angry Child
• Back-to-School Anxiety: 9 Yoga Tools to Help Your Kid Relax

102. X Reasons You’re [problem]

• 9 Reasons You’re Fighting With Your Spouse
• 5 Real Reasons You’re Losing Restaurant Staff
• 12 Reasons You’re Not as Happy as You Should Be

103. Why You’re Not [desired result] (And What to Do About It)

• Why You’re Not Getting Traffic to Your Blog (And What to Do About It)
• Why You’re Not Losing Any Weight (And What to Do About It)
• Why You’re Not Successful (And What to Do About It)

104. Fix Your [problem] NOW

• Fix Your Conversion Rate NOW
• Fix Your Gut Problems NOW
• Fix Your Home Decor NOW

105. Stop Problem!

• Stop Losing Website Visitors!
• Stop Leaving Money on the Table!
• Stop Feeling Shy at Parties!

106. We Can Help You [blank]

• We Can Help You Boost Your Conversion Rate by 20%
• We Can Help You Communicate Better
• We Can Help You Promote Your Business

107. Do You Know How to [solve a problem]?

• Do You Know How to Recognize Controlling People?
• Do You Know How to Replace a Flat Fire?
• Do You Know How to Save a Stray Animal?

108. Never [problem] Again

• Never Get Stuck in Traffic Again
• Never Buy the Wrong Gift Again
• Never Fear Filing Your Taxes Again

Fear Headlines

When used occasionally, triggering fear can push your visitors to take action. Use the opt-in language formulas below to get your visitor moving!

Note: Just make sure that your lead magnet also solves the cause of the fear. Never leave the subscriber hanging without giving them some sort of a win.

109. Warning! Are You [blank]?

• Warning! Are You Eating These 4 Foods That Can Kill You?
• Warning! Are You Making These 6 Guest Blogging Mistakes?
• Warning! Are You at Risk for Car Theft?

110. X Mistakes Most People Make When [activity]

• 11 Mistakes Most People Make When Washing Their Hair
• 9 Mistakes Most Beginners Make When Creating Their Email Courses
• 8 Mistakes Most Men Make on First Dates

111. [audience]! Are You [missing an opportunity]?

• Marketers! Are You Leaving Money on the Table?
• Freelancers! Are You Charging Enough?
• Parents! Are You Saving For Your Kid’s College Education?

112. X [topic] Mistakes that Are [negative result]

• 4 Facebook Ad Mistakes That Are Losing You Money
• 12 Mistakes That Are Putting You at Immediate Risk for Car Theft
• 10 Mistakes That Are Killing Your LinkedIn Profile

113. What is a Good [blank] (and Do I Need to Worry?)

• What is a Good Email Open Rate (and Do I Need to Worry?)
• What is a Good Credit Score (and Do I Need to Worry?)
• What is a Good Conversion Rate (and Do I Need to Worry?)

Entertaining Headlines

Is your lead magnet fun or entertaining? That’s great because those lead magnet headlines work well too!

Check out these great opt-in copy examples for entertaining lead magnets.

114. Quiz: What Kind of [type of person] Are You?

• Quiz: What Kind of Clutterer Are You?
• Quiz: What Kind of Disney Fan Are You?
• Quiz: What Kind of Commuter Are You?

115. Quiz: Can You Pass this [topic] Challenge?

• Quiz: Can You Pass this Healthy Eating Challenge?
• Quiz: Can You Pass this Southern Slang Challenge?
• Quiz: Can You Pass this Spelling Challenge?

116. Quiz: Find Your Perfect [blank]

• Find Your Perfect Neighborhood
• Find Your Perfect Pair of Jeans
• Find Your Perfect Daily Routine

117. The Biggest [topic] Giveaway Ever!

• The Biggest Back to School Giveaway Ever!
• The Biggest Kitchen Giveaway Ever!
• The Biggest Baby Giveaway Ever!

Tutorial Alert: How to Run an Online Contest to Grow Your Traffic and Generate Leads.

118. [brand] [appealing topic] Sweepstakes

• Ulta Best Summer Ever Sweepstakes
• HGTV’s Ultimate Escape Sweepstakes
• Harley-Davidson’s Ultimate Experience Sweepstakes

119. The [audience’s] Manifesto

• The Writer’s Manifesto
• The Mother’s Manifesto
• The Entrepreneur’s Manifesto

120. XXX [adjective] Quotes that will [desired result]

• 100 Inspirational Quotes That Will Give You Strength During Hard Times
• 20 Profound Quotes That Will Help You Better Understand Yourself
• 101 Success Quotes That Will Help You Chase Your Dreams

121. Free [blank] Membership

• Free My Copyblogger Membership
• Free Freelancer’s Club Membership
• Free Canva Account

122. Free Access: The [blank] Community

• Free Access: The Pregnant and Fit Community
• Free Access: Persuasion Nation Mastermind for Entrepreneurs
• Free Access: The Wedding Photographer’s Community

123. Enter the [blank] Contest

• Enter the OptinMonster Customer Showcase Contest
• Enter the #BuildYourBreakfast Contest
• Enter the 2016 Washington Post Peeps Diorama Contest

124. The Best X-[minutes/hours] You’ll Spend [timeframe]

• The Best 5 Minutes You’ll Spend Today
• The Best Hour You’ll Spend This Week
• The Best 3 Days You’ll Spend This Year

125. XX Pictures to [blank]

• 39 Pictures to See Which Muscle You’re Stretching
• 21 Pictures That Won’t Make Sense if You’re an Only Child
• 32 Pictures that will Make Teachers Laugh Harder than They Should

Bottom-of-the-Funnel Headlines

Don’t forget your visitors at the bottom of the funnel: people who visit your site with the intention of buying. You sure wouldn’t want to lose a lead who was that close to becoming a customer.

Capture bottom-of-the-funnel leads before they abandon your site with one of these opt-in headline formulas.

126. [unique value proposition] (Try it Free)

• Securely Share, Sync, and Collaborate (Try It Free)
• Web and Mobile Payments, Built for Developers (Sign up Free)
• Rides in Minutes (Sign up Now)

127. Request Your Free [sample] Now

• Request Your Free Snack Sample Box Now
• Get a Free Sam’s Club Baby Box – No Membership Required
• Free Sample Premium Pet Food + Nutrition Guide

128. X% off [product]

• 20% off All Denim
• 10% off Coupon Code
• 30% off Any Order When You Use Coupon Code 30OFF at Checkout (Today Only)

129. Need Help [desired result]? Get a Free Consultation

• Need Help Starting Your LLC? Get a Free Consultation
• Need Help Filing Your Taxes? Get a Free Consultation
• Need Help Growing Your Revenue? Get a Free Coaching Call

130. Did You [blank] Yet? Get a Quote

• Did You Get Your Car Insurance Yet? Get a Quote
• Did You Get Your House Cleaned Yet? Get a Quote
• Did You Move Your Stuff Yet? Get a Quote

131. Request Your [blank] Catalog Today!

• Request Your REI Catalog Today!
• Request Your Spring/Summer Catalog Today!
• Request Your Holiday Catalog Today!

132. [brand/product] Guide

• OptinMonster Guide
• Adobe Creative Suite Guide
• Canva App Guide

133. [product] Review

• OptinMonster Review
• Top Webinar Marketing Platforms Reviewed
• MailChimp vs. ConvertKit Review

Here are 2 headlines about product reviews we have for OptinMonster:

• OptinMonster vs. ConvertKit: Which Is Best to Grow Your List
• OptinMonster vs. Mailchimp: Which is Best for Lead Generation

Tips for Writing Great Headlines

If you want to master the craft of writing headlines that make people stop scrolling, here are some actionable tips you can apply:

Mix and Match Headline Types

As you may have noticed, many of these opt-in headlines are a combination of two or more different types.

For example, “How to Clean Window Tracks Like a Pro in No Time Flat” is a combo result/useful headline, since it focuses on the big result (“clean window tracks like a pro”) while also promising to save you time (“in no time flat”).

Try mixing different headline types to add more psychological triggers to your optins!

Use Power Words

Did you know that adding power words to your headlines can increase your conversion rates by 12.7%?

Check out these 700+ power words, and sprinkle them into your headlines to increase your optin conversion rates.

Run A/B Tests

If you aren’t sure which headline will perform the best for your lead magnet and your audience, then test it.

With OptinMonster, you can easily A/B test your opt-in headlines and increase your conversions.

Drive More Clicks With the Right Headlines

Now it’s your turn. Go ahead and choose a lead magnet headline example that fits your marketing campaign. Then, try on a few of the above templates. I like to write out several headlines before I choose the one that sounds the best.

Once you come up with a good one, use the above-mentioned tips to make your headline even better.

Remember to take your time. Writing great headlines takes practice!

I hope this cheat sheet helped you to find lots of great opt-in headline ideas. If you enjoyed it, you may want to check out:

• How to Write a Great Headline That Drives Clicks (Step by Step)
• Stop the Scroll! 90 Headline Examples That Demand Attention
• 26 Tools That Will Help You Create Better Headlines

Want to test how irresistible headlines can help you grow your email list?

Sign up with OptinMonster today to create a newsletter subscription campaign. Then put these ideas into practice and create the perfect headlines to improve your conversion!

Join OptinMonster today!

With over 2.49 billion monthly active users, or 47% of internet users across the globe, YouTube is the world’s second largest search engine, next only to Google.

SimilarWeb’s 2024 findings also show that YouTube is the second most visited website after Google.

In the business domain, 90% of marketers use YouTube, making it the most widely used video marketing platform.

If you aren’t leveraging YouTube in your content marketing strategy, you are leaving a lot of money on the table.

In this guide, I’ll share how you can build a YouTube email list to reach more people and maximize your marketing potential.

But why focus on growing a list of email subscribers?

Because email is the #1 channel that people use daily and prefer for both personal and professional communication. If you want to use your YouTube channel to sell your products or services and grow your business, you’ll need viewers off of YouTube and onto your email list.

If you want to learn more, check out our beginner’s guide on email marketing to understand how email offers the highest return on investment (ROI).

With that said, let’s take a look at 7 easy ways that you can build an email list on YouTube.

7 Ways to Grow Your YouTube Email List

Here are the strategies I’ll share to help you grow your YouTube email list:

1. Create a Lead Magnet
2. Add a Call to Action (CTA)
3. Link to Your Lead Magnet Everywhere
4. Add Annotations
5. Create Playlists
6. Add Cards
7. Run YouTube Ads

1. Create a Lead Magnet

Offering lead magnets is one of the best ways to grow your email list quickly and improve your lead generation.

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. It can be an ebook, a template, an infographic, an online course, or other freebies that people can download from your site.

Here’s an example of a lead magnet that James Wedmore promotes to his viewers through YouTube videos:

Lead magnets are known to improve conversions because people don’t give away their email addresses for free. They need an incentive that they love in exchange for their email addresses.

In digital marketing, offering content upgrades is one of the most effective types of lead magnets. A content upgrade is a lead magnet that you create specifically for a particular YouTube video.

Let’s take James’s lead magnet for example. He offers his viewers a chance to download the long-form, PDF version of ‘8 Steps Sales Video Formula’ as a lead magnet on his video on the same topic.

It makes perfect sense for someone to be interested in downloading the longer PDF version after watching James’ full video.

This means creating a lead magnet can be as easy as transcribing an existing video into a PDF format and adding more meat to it.

Want more ideas for different kinds of lead magnets you can create? Read our step-by-step tutorial to create a lead magnet from scratch (with examples).

2. Add a Call to Action (CTA)

After you have your lead magnet ready, you’ll need to promote it by adding a relevant CTA to your videos.

A CTA is when you ask your viewers to do something specific, such as adding a button that asks people to ‘Please like this video’ or ‘Subscribe to our channel.’

A CTA is typically a button, link, or message that prompts users to act immediately, such as purchasing a product, subscribing to a newsletter, or signing up for a service.

In our case, you’ll need to specifically ask your viewers to download your lead magnet.

Here’s an example CTA from one of HubSpot Marketing’s YouTube videos:

Remember to make the CTA message visually prominent, use action-oriented language, create a sense of urgency, and highlight the benefits to make your CTA effective.

Want to learn how to come up with killer CTAs? Here’s our guide on how to write great CTAs with plenty of examples for you to take inspiration from.

3. Link to Your Lead Magnet Everywhere

Once you’re confident of adding a compelling CTA to your lead magnet, it’s time to promote it everywhere across your YouTube channel.

For this, you’ll first need to create a landing page on your site for viewers to access the lead magnet content. This will help you drive traffic to your site while letting you capture more leads.

You don’t have to create a fancy landing page to include your lead magnet. Just include the following elements to create a perfect landing page:

• Headline
• Subheadline
• Copy
• Image (or other media assets)
• Lead magnet
• Social proof
• CTA

You’ll also need to add an optin form on the landing page for people to enter their email addresses. For the best results, I recommend using a 2-step optin form because it improves the chances of conversions.

Once you have a landing page with an optin form, here are all the places you should include the link to your landing page:

Video Description

This is the most obvious place that gets a lot of views. Adding the link to the video description improves your chances of more people clicking on it and joining your email list.

Remember the example we saw earlier from James? Here’s how the link to his lead magnet appears in his video description:

Channel Header

The header of your channel page is a great place to link to your lead magnet. This can help you convert new subscribers who land on your channel even if they haven’t viewed any of your videos.

Here’s an example from Wes McDowell’s YouTube channel:

Note that a link won’t be clickable in the header since it’s an image. It’s just a space for you to draw people’s attention to what your lead magnet offers.

You can add the clickable link in the ‘Links’ section under the ‘About’ section. You can access the About section right under your YouTube channel’s header which expands when you click on it:

Pro tip: If you are an entrepreneur or a vlogger with multiple lead magnets catering to different audiences, you can create a universal link and add it here. Use tools like Linktree or Linkin Bio to create universal links.

Community

YouTube has a ‘Community’ tab where you can post text, images (including GIFs), polls, videos, and links to your lead magnets. Here’s an example from OptinMonster’s YouTube channel:

It’s a place for you to connect with your most engaged audience. However, they don’t necessarily have to be your channel subscribers to view the posts in the Community.

When you have a new lead magnet published on your site, you can create a post in the Community asking people to download it from there.

Here’s an example from Kenny Gunderman promoting a lead magnet to his YouTube community:

Replies to Comments

This one requires you to be a bit more proactive (and careful) with your social media presence. To insert the link to your lead magnet in the replies, you’ll need to keep a tab on the comments that viewers leave on your videos.

You may not get the opportunity to do so every time, but sometimes people leave comments asking you for more information about a topic covered in your videos. Use this chance to reply with a link to a relevant lead magnet.

Just a word of caution: don’t drop links in comments under irrelevant videos that others have posted. It positions you as a spammer and does more harm than good.

4. Add Annotations

YouTube Annotations allow you to layer text, links, and hotspots over your video. It’s a YouTube feature that comes in handy in affiliate marketing.

You can leverage annotations to add a link to your lead magnet with a CTA within the video space. You can customize the way it looks to make it stand out and get more clicks.

Here’s an example of YouTube annotation from James:

Unfortunately, YouTube sunsetted its native Annotations feature a few years back. To add annotations on your YouTube videos, you’ll have to use external apps like Speechify’s AI Video Studio, Keylabs, VEED, or Adobe Premiere Pro.

5. Create Playlists

Creating playlists on YouTube allows you to attract the right audience to the right videos. To viewers, it’s a great way to find videos and topics that are most relevant to them.

Here’s an example of a YouTube Playlists from Patrick Dang:

Treat playlists like categories to organize your videos into different topics. For instance, if you are a B2B content creator, you can have different playlists for:

• Canva for beginners
• Using tech in marketing
• TikTok for improving sales
• Email list segmentation tips
• LinkedIn automation to book more sales
• Webinar marketing tips generate more leads

The ideas are endless!

Once you are able to attract more visitors to your playlists, track your analytics data on playlists to understand what viewers are most interested in. That way, you can create more relevant videos and lead magnets that will help you grow your email list.

6. Add Cards

Annotations are a great way to add CTA links to your videos for desktop viewers. Unfortunately, with the sunsetting of YouTube Annotations, they don’t work on mobile devices as well.

The good news is, over 63% of all YouTube views come from mobile devices. So here’s a great hack to work around the lack of YouTube Annotations on mobile: use YouTube Cards.

Cards add a box to the upper right-hand corner of your video with a brief description:

Once a viewer clicks on the card, they’ll see more information about your links. They can click on the link to go to your lead magnet page:

To add cards to your videos, follow these steps:

1. Sign in to YouTube Studio.
2. From the left menu, select Content.
3. Click the video you want to edit.
4. From the left menu, select Editor.
5. Select Info cards and select the card you want to add.
6. Click Save.

You can learn more about Cards here.

7. Run YouTube Ads

Growing your YouTube email list organically takes a lot of effort and time. If you want to achieve results faster, and if you have the right kind of marketing budget, you can take your list building further with YouTube Ads.

A lot of entrepreneurs, bloggers, and podcast hosts use YouTube Ads to promote their content on YouTube to a wider audience.

YouTube Ads can appear in a variety of places. Here are some of the main ones:

Directly below the search results:

As skippable (or non-skippable) in-stream ads in other videos:

In the sidebar:

You can target ads on YouTube based on age, gender, location, interests, or device. You can also use YouTube ads to remarket your lead magnet to people who have visited your website but didn’t optin.

And the best part? YouTube’s algorithm is programmed to show ads on its platforms to users who are most likely to engage with them. This means your ads will reach the relevant audience and increase the odds of them opting for your lead magnet offer.

Ready to Grow Your YouTube Email List?

YouTube is a powerful channel to help you improve brand awareness, grow your audience, and convert visitors into business leads.

If you want to get the most out of your YouTube channel, check out the following resources:

• How to Get Subscribers on YouTube (Reach 1000 Subscriptions FAST!)
• YouTube for Business: How to Start (and Optimize) Your Channel
• YouTube SEO: How to Rank Higher and Get More Views
• How to Add YouTube Feeds to Your WordPress Site

Next, it’s your turn. If you are ready to build an email list from YouTube, start by creating a lead magnet.

With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers.

How? By using the information you already have about your customers to target them more precisely.

A lot of potential customers make short visits to your website and then disappear forever. But what if you could capitalize on more of those lost opportunities and get more business?

In this article, I’ll show you when and how to use email retargeting to attract and retain more customers. I’ll also share some best practices along with 4 examples of real-life email remarketing campaigns.

• What Is Email Remarketing?
• Why You Should Use Email Remarketing
• 4 Examples of Email Remarketing Campaigns
• Email Retargeting Best Practices

What Is Email Remarketing?

Email remarketing is a strategy of sending personalized email marketing campaigns to subscribers and customers using the information you have about them. Generally, marketers send these retargeting emails based on a user’s behavior, such as:

• Their purchase history
• Products they’ve browsed or added to their cart
• Their engagement level with previous emails
• Other activity on your website

You’ve already reached these leads with your marketing efforts. Now you can use remarketing emails to retarget them with more precise messaging.

For instance, your retargeted emails can:

• Remind customers about products in their cart
• Encourage new leads to purchase items they’ve looked at
• Make upselling and cross selling suggestions based on products customers have bought
• Re-engage customers who haven’t interacted with your site or emails recently

How do you gather this information on each user’s activity on your website? The most common way is through browser cookies, which track users’ online activity.

A cookie is a small file dropped in your browser when you visit a website. It’s the same kind of file that’s used to keep items in your shopping cart when you leave and return to Amazon. Website owners can use cookies for all kinds of marketing strategies.

For instance, at OptinMonster, we use cookie-based onsite retargeting to help you show more relevant popup offers based on a visitor’s previous behavior.

These cookies also make email remarketing possible. They let you better understand your customers’ interests, so you can create personalized email campaigns, featuring more enticing offers and products.

Why You Should Use Email Remarketing

Remarketing emails target leads who have already shown interest in your brand. There are a few situations where email retargeting can have a huge impact, including:

• When you have a high rate of shopping cart abandonment.
• When you want to encourage visitors to purchase items they’ve browsed.
• When you want to tailor promotions to email subscribers who signed up through a lead magnet.

Now, let’s look at those email retargeting scenarios in a bit more detail.

Recover Abandoned Carts

Around 70% of shoppers abandon their carts, according to the latest aggregated results from the Baymard Institute. This may happen because they’re still comparing prices and are not ready to buy, or because the price doesn’t match their expectations.

Ultimate Guide: Shopping Cart Abandonment: Definition, Data, & How to Regain Lost Revenue

But smart retailers can recover some of those lost sales with abandoned cart emails, one of the most important forms of email retargeting.

According to email marketing data from Klaviyo, abandoned cart emails have an average open rate of 53.57%. They also boast these excellent metrics:

• 6.25% click rate, compared to 1.44% for all email campaigns
• 3.31% conversion rate, compared to 0.08% for all email campaigns
• $3.45 in revenue per recipient, compared to $0.10 for all email campaigns

In fact, Klaviyo finds that abandoned cart emails have the highest revenue-per-recipient among all the types of emails they monitor.

For more inspiration, see our list of effective abandoned cart email examples.

Get Browsing Visitors’ Attention

Abandoned cart emails are effective because they remind visitors of products they are highly interested in. You can use the same strategy to remind visitors of products they looked at on your site.

According to the same study from Klaviyo, here are the email marketing metrics for “browse abandonment” emails:

• 57.41% open rate
• 5.26% click rate
• 0.81% conversion rate
• $0.86 revenue per recipient

You set up these types of email retargeting campaigns through email automation. That means once you just put in the up-front work, your marketing automation workflow runs on its own. Then, you can sit back and reap the benefits.

Send Marketing Emails Based on Each Subscriber’s Lead Magnet

If you have a strong email marketing strategy, you probably already offer special incentives, known as lead magnets, to encourage website visitors to sign up for your email list. Popular lead magnets include:

• Coupon codes or special discounts
• Free ebooks or downloadable PDF guides
• Product demos or webinars

OptinMonster makes it easy to grow your email list with lead magnets. With our industry-leading lead generation software, you can create popups, floating bars, inline forms, and other onsite campaigns.

You can have a lead magnet campaign up and running on your site in minutes, using our 100+ premade templates and easy drag-and-drop builder.

OptinMonster integrates with your email service provider, making it easy to send targeted emails based on the lead magnet your subscriber signed up with. Examples include:

• Sending reminders to use their coupon code and make their first purchase
• Recommending products or services related to the ebook or guide they downloaded
• Sending follow-up emails about product demo requests to move them through your sales funnel

All of these examples require a strong strategy for collecting email addresses on your website. And the best tool to do that is OptinMonster!

4 Examples of Email Remarketing Campaigns

Now that you understand the benefits of this strategy, let’s take a look at some email remarketing examples that you can take inspiration from.

1. Abandoned Cart Email from Target

An effective abandoned cart email strategy should go beyond a single reminder email. You should also send emails whenever an item in a user’s cart goes on sale. Target does just that in this email retargeting example. If cost was the customer’s reason for abandonment, then a lower price is likely to win the sale.

2. Coupon Reminder (& Product Reminder) from Pajamagram

Pajamagram offers a lead magnet of a $10 discount to get website visitors to sign up for their email list. During the first few days after signing up, subscribers get several emails reminding them to use their discount. The emails also feature products that the visitor has recently viewed.

If your eCommerce business offers lead magnet discounts, don’t just assume that users will remember to buy. Remarket to them with reminder emails.

3. Product Recommendation Email from West Elm

West Elm sends emails reminding users of products they’ve browsed on their site. But they don’t stop there! They also include a “Top picks for you” section, featuring similar items.

4. Seller Re-Engagement Email from Mercari

Mercari, a selling platform, uses email remarketing to re-engage sellers who haven’t posted any new listings in a while. They also sweeten the deal with an incentive: a $10 bonus for their next sale.

Email Retargeting Best Practices

As you get started with your remarketing emails, here are a few tips and best practices to help you succeed.

1. Collect Customer Data from the Start

Want an effective email remarketing strategy? Make sure you’re collecting data from your very first interactions. That’s why OptinMonster’s email optin campaigns are so valuable: You can easily keep track of when, how, and why each subscriber signed up.

Get started with OptinMonster today, risk-free with our 14-day money-back guarantee!

2. Segment the Audience

Once you’ve got that data, create audience segments so you can set up your remarketing campaigns. Most email marketing services offer robust tools for segmentation.

In fact, email list segmentation is vital to any email marketing strategy, as it helps you make all of your email campaigns more relevant and targeted.

3. Always Have a Clear Goal

Always have a clear idea of what you want to achieve from each retargeting campaign. Are you trying to get your subscribers to buy a specific product? Or do you just want to encourage them to browse your website again?

4. Craft Strong Subject Lines

As with any email campaign, your 1st goal is convincing subscribers to open your emails. That means your subject lines are of the highest importance. We have a couple of resources to help:

• 184 Best Email Subject Lines and Why They Work
• 15 Best Practices for Email Subject Lines That Can Boost Open Rates

5. Create Compelling CTAs

Remember your campaign goals? Use those to set a specific call-to-action (CTA) in your email. Subscribers should always have a clear idea of where they should click and what you’re asking of them.

Send Remarketing Emails & Grow Your Business

I hope you’ve found this guide to email remarketing helpful. Now you know what it is and why you should use it, and you’ve seen effective examples along with best practices.

Want to learn about other types of retargeting marketing, besides email? Here are some resources:

• Retargeting Best Practices + What It Is and Why You Need It
• How to Use Onsite Retargeting to Boost Conversions
• Case Study: How Olyplant Increased Pageviews 157% Using Onsite Retargeting

But as for email remarketing, it all starts with a great email list. OptinMonster is the best software available to create a segmented list that’s perfect for your retargeting efforts.

On average, popups convert anywhere between 1-8%. But popups can be annoying if you don’t use them correctly.

If you haven’t used popups on your website before, you should know the possibilities that you can unlock with them. Since there are different types of popup notifications that you can use for different purposes, it can be difficult for you to know which one suits your goals best.

That’s why, in this guide, I’ll cover the following topics:

• What is a popup notification?
• Why do you need to start using popups on your site?
• What are the different types of popup notifications, and when should you use them?
• How do you personalize each type of popup to improve user experience?

By the end of this guide, you’ll have a clear understanding of what popup notifications are and when to use them to grow your business.

Let’s get started.

What Is a Popup Notification?

A popup notification is a message that appears on your users’ web page. They’re designed to grab your audience’s attention and make them take a specific action.

Here is an example of a popup that would be used to capture an email address and phone number:

This is a standard lightbox popup that you’ve probably seen on many online websites.

One of the most confusing aspects of popups is that they come in different shapes and sizes. As a result, they go by lots of different names. You’ve probably heard of different terms that are used interchangeably, like:

• Lightbox popup
• Exit-Intent® popup
• Toast notification
• Snackbar popup
• Passive popup

And many more. With all these popup types, it can be tricky for you to know what each popup does and when you should use them.

Before we understand different types of popups in detail, let’s first understand why you should use popups on your site.

Why Should You Use Popups on Your Site?

Popup notifications are flexible in terms of functionality. You can code one from scratch or choose from OptinMonster’s library of 100+ ready-to-use templates.

It’s a lot more efficient to choose a popup template from an exciting library since it costs you less time and money.

You can customize almost everything about the popup notifications, such as its text, font, image, color, and call to action (CTA) to suit your campaign goals. This allows you to create stunning popup notifications that immediately grab people’s attention.

The more attention-grabbing your popups are, the more conversions you’ll get on your website. With popups, you can accomplish different marketing goals, including:

• Generating leads
• Increasing pageviews
• Growing your email list
• Engaging your audience
• Boosting webinar signups
• Building brand awareness
• Gathering customer feedback
• Increasing podcast subscription
• Increasing social media followers
• Making important announcements
• Enforcing age verification on your site

When you use them correctly, popup notifications can help you improve your website conversion goals and grow your online business quickly.

But how effective are popups, really? Again, the data is scattered across the board. Some OptinMonster customers have used popups to improve their conversions by up to 600%.

Here are a few brands that have used popup notifications in various ways and achieved impressive results:

• Shockbyte More Than Doubled Their Sales Conversions With Exit-Intent
• Crossrope Exploded Their List 900% Each Month Using Exit-Intent Popups
• AdamEnfroy Used OptinMonster to Get 11K+ Email Subscribers in a Single Year

Now that you know what a popup notification is and how it can grow your business, let’s look at 9 different types of popup notifications.

9 Types of Popup Notifications

The type of popup notification you choose will depend on your marketing goals. But regardless of which type you need, 2 factors will make or break your popups’ success. Your popup needs to:

• Look visually appealing
• Reach the right people

To do this consistently, you need a tool that allows you to create professionally designed popups that you can trigger to the right audience on the right pages and at the right time.

And for that, there’s no better tool than OptinMonster:

OptinMonster is hands down the world’s most powerful lead generation software and WordPress plugin.

OptinMonster lets you create stunning popups in a matter of minutes. Its drag-and-drop builder frees you from the burden of coding popups manually. That means you can design amazing popups even if you have never created one before.

OptinMonster’s targeting rules allow you to show your popup messages on the right pages, and based on user behavior. This helps you improve UX, connect more deeply with your target audience, and drive conversions.

With that said, let’s dive into our list of 9 types of popup notifications. You can design most of these popups in OptinMonster:

1. Lightbox Popup
2. Modal/Dialogue Box
3. Slide-in Popup
4. Fullscreen Welcome Mat
5. Floating Bar
6. MonsterLink Popups
7. Social Proof Notifications
8. Push Notifications
9. Video Popup

1. Lightbox Popup

A lightbox popup is a design overlay that appears on a webpage you’re viewing. Like any other popup, the job of a lightbox popup is to attract visitor’s’ attention to a relevant offer with a CTA.

Lightbox popups are most commonly used as optin campaigns for capturing email addresses. Here’s a lightbox popup example:

Notice how the lightbox popup stands out and draws attention to its content in contrast to the dark background around it. This quality in lightbox makes them hard to ignore.

And that’s why they convert like crazy! Crush Empire used the website lightbox popup below to convert 12.40% of its website visitors.

When to Use Them: Lightbox popups are great for just about every marketing goal you could have. They can be used to:

• Grow your mailing list
• Boost pageviews
• Get more webinar signups
• Trigger a customer survey
• Drive sales with discount codes or limited time offers

Lightbox popups are extremely flexible and can be used with different ‘display rules’ to create sub-types of popups.

We’ll talk more about display rules or the different ways you can use OptinMonster’s targeting features to make your popups more effective in the next section.

2. Modal/Dialogue Box

A modal popup or ‘dialogue box’ is similar in design to a lightbox popup. Modals bring the popup notification to the center of your users’ attention by making its background darker.

So how are they different from lightbox popups? Modal popups force the user to interact with the content before allowing them to get back to the browser page.

Putting up an age verification window on your website is a perfect example of a modal popup:

In this case, if you don’t enter your birthdate, or if you enter an age less than the legal drinking age, the modal won’t let you visit the website.

When to Use Them: Modal popups are great when you need to verify some type of information from your users before letting them access your site.

This includes validating login credentials on a site, verifying age on adult websites, forcing people to choose a language, or making them agree to terms and conditions.

3. Slide-in Popup

A slide-in popup notification appears on your users’ web page without blocking the background content. That means the user can still see and interact with the site they are browsing while the notification appears on their screen.

Unlike modals, slide-ins don’t interfere with the users’ browsing experience. Here’s an example of a slide-in scroll box popup:

When to Use Them: Slide-in popups are non-intrusive to your audience. These are good for showing promotional deals, redirecting users to related content, or alerting users about changes to your site or business.

The slide-in scroll box lets you strategically show your popups at the perfect time. For instance, OptinMonster’s slide-in popups appear at the bottom right corner of a web page as site visitors scroll down.

They work well with the Scroll Trigger rule, which lets you control when you want to show the notification based on how far down the page visitors scroll.

Related Content: 11 Ways to Use Slide-In Optins To Skyrocket Conversions.

4. Fullscreen Welcome Mat

A Fullscreen welcome mat takes up an entire screen on the website. But this doesn’t mean the user is forced to engage with the popup’s graphical interface. They can close the window at any time and continue browsing the website.

A Fullscreen popup acts like a landing page, allowing you more real estate to add extra text, images, videos, or even social proof to your campaign.

Because they look like landing pages, it’s impossible to ignore Fullscreen popup notifications. It’s also the reason why Fullscreen popups can increase conversion rates by as much as 80%.

Here’s a great example of a Fullscreen welcome mat campaign:

When to Use Them: Fullscreen popups are great when you need your user to see an offer or deal. You can use them to create engaging pre-sell pages or any other landing page that shows unique offers related to the content on the main browser page.

Related Content: How to Create a Welcome Mat Popup to Increase Conversions.

5. Floating Bar

You can use floating bars either at the top or bottom of your website page. A floating bar, or a website notification bar, is a perfect tool to display informational or promotional notifications.

Like slide-in scroll boxes, floating bars provide a non-intrusive way of getting the right information to the right people on your website.

Here’s an example of a floating bar:

When to Use Them: Floating bars serve many purposes, such as announcing:

• The launch of a new product.
• Promotional deals like free shipping.
• Updates, alerts, or general changes in company information.
• Time-sensitive offers (and they work best with a countdown timer).

Floating bars can also complement other types of popup campaigns on your site to boost overall conversions.

Related Content: 6 Simple Floating Bar Hacks to Boost Conversions.

6. MonsterLink Popups

So far on this list, we’ve covered different types of popups that aren’t connected to display rules or user behavior. But MonsterLinks popups are so effective that they deserve a mention here.

MonsterLinks is OptinMonster’s unique optin technology that uses 2-step campaigns to help you boost website conversions.

A MonsterLink allows you to display a popup when users click (or hover) a link, button, or image. Here’s what a clickable MonsterLink popup looks like in action:

When to Use Them: You can use MonsterLinks for just about all of your marketing goals. They generate really warm leads because the popup triggers based on user behavior, like them clicking on a link or an image.

And people only click if they are bought into an offer or a CTA’s promise. As a result, people who see the popup are more likely to convert since they are already invested in what the link offers.

To learn more about MonsterLinks, watch this short video:

7. Social Proof Notifications

A social proof notification shows how other people are interacting with your website or product. It leverages social proof to build trust and improve conversions.

These messages show up on one corner of your website, like an automated chatbot widget, without disrupting the UX.

Here’s an example of a social proof notification popup:

When to Use Them: Social proof notifications can help you with just about any marketing goal you have. They use FOMO (‘fear missing out’) to persuade potential customers to take action. You can use social proof notifications to:

• Increase pageviews
• Grow your mailing list
• Drive sales

TrustPulse is one of the best social proof notification tools that you can use to trigger real-time notifications:

TrustPulse helps you add instant credibility to your site by showing verified website actions like:

• Purchases
• Demo Registrations
• Signup Form Submissions

TrustPulse is also great at triggering FOMO. For instance, its On-Fire campaigns create a sense of urgency by showing off hot products or other actions to your site visitors:

Related Content: TrustPulse Review: Is It the Best Social Proof Software?

8. Push Notifications

Push notification popups make connecting with your audience incredibly easy. All other popups we have covered so far require people to visit your website for them to work.

That’s not the case with push notifications.

Push notifications can appear on your user’s browser even if they aren’t on your site. But they have to give you prior permission to send them push notifications. Once they optin, you can configure the notification settings to send users various kinds of transactional or promotional notifications.

And there are plenty of push notification tools that help you set this up in minutes. Here’s an example of a push notification for desktop and mobile from PushEngage:

When to Use Them: You can use push notifications for all of your major marketing and sales goals. People are likely to sign up to receive push notifications because they don’t require users to provide personal contact information like email addresses or phone numbers.

Push notifications are best for eCommerce brands that want to drive sales to their new product launches and special offers. Since customers don’t need to be on your site to see these notifications, they allow you to instantly engage your audience and:

• Increase pageviews for new content.
• Improve sales through special offers.
• Alert users about changes or updates in your company.

Want the best tool for creating push notifications? Then you need to try out PushEngage:

PushEngage makes creating push notifications simple. Once you persuade website visitors to consent to your messages, you can use PushEngage to quickly and easily create real-time notifications.

Want to give it a try? Get started with PushEngage today!

Related Content: How to Create a Push Notification in WordPress to Boost Traffic.

9. Video Popup

Using videos in your marketing is a great way to improve brand awareness and generate qualified leads. According to Wyzowl’s research, 88% of people confess to buying software or an app because of the brand’s persuasive video.

You can extend the benefits of video marketing by creating video popups to engage your site visitors while keeping your site speedy.

OptinMonster lets you load videos within a popup campaign, which means the video won’t be hosted on your site and your site’s loading speed won’t suffer.

Here’s an example of a video popup created in OptinMonster:

When to Use Them: You can use video popups if you have product tutorials that you want your customers to see during their free trial. You can also use video popups to drive up subscriptions for your YouTube channel.

Next, let’s look at a few ways you can personalize your popup notifications to improve customer engagement.

How to Personalize Popups to Improve UX

Creating stunning popup campaigns that are visually appealing is only half the battle. The other half is making sure that you show these popups to the right people and at just the right time in their customer journey.

That way, you can get the most out of your popups and offer your site visitors a delightful customer experience. When done the right way, popups can help you improve UX.

The best way to do this is by setting ‘display rules’ to whichever type of popup notification you’re using.

Display rules are settings that you can add to popups to determine whether the campaign should appear. These display rules break down into 2 categories:

• Targets
• Triggers

Targets are rules that will show a popup based on your users’ characteristics. This can be things like where the user is located, what type of device they’re using, or how they’ve interacted with your site in the past.

Triggers, on the other hand, are rules that use your site traffic’s behavior to determine if a popup should appear. This includes events such as when users are about to leave your webpage, if they click a link or button, or how far down the browser page they scroll.

If you’re planning to publish a popup on your site, make sure you personalize it to match your customers’ expectations based on where they are in their buying journey.

And OptinMonster offers you the best targeting and trigger options. Read our review of OptinMonster to learn more about all the features it offers, including the targeting and display rules.

So Which Is the Best Type of Popup?

The type of popup that will work for you depends heavily on your marketing goals. It also depends on who your target audience is, how they interact with your site, and how effective your popup is.

If you want to see immediate results, start with Exit-Intent® popups. These appear as users are leaving the browser page and are great at recovering visitors who are about to abandon your site. OptinMonster’s Exit-Intent® technology works on mobile devices, too.

And they convert like crazy!

As an example, Fastrack Digital used Exit-Intent® popups to recover 53% of its abandoning visitors.

If you enjoyed this post, you’ll love these related resources:

• 37 Types of Popups to Use on Your Website
• How Does OptinMonster Work? 3 Use Cases
• Email Marketing Made Simple: A Step-by-Step Guide

Want to create a popup notification for your website?

Whether you are considering taking the plunge into the eCommerce life or maybe you’re already selling, and you want to take it from “side hustle” to full-time. Either way, if you’re going to do serious eCommerce business, you need a business plan.

• Why Do You Need An eCommerce Business Plan?
• 1-Page eCommerce Business Plan
• The Traditional eCommerce Business Plan

Why Do You Need An eCommerce Business Plan?

It can take a lot of work to put together a comprehensive eCommerce business plan, but it’s such an important step for 4 basic reasons:

1. It helps you establish a clear roadmap for your business from the outset.
2. You have a clear sense of the viability of your opportunity.
3. You know what resources are needed to make your business successful.
4. It gives you a better idea of what you know and don’t know.

Taken together, these 4 reasons will save you tons of time, money, and heartache in the long run. So, let’s stop putting it off and get this eCommerce business plan started.

1-Page eCommerce Business Plan

To start out, we’re going to use the business model canvas. It’s a strategic planning tool developed by a Swiss business theorist by the name of Alexander Osterwalder, and it’s basically a 1-page business plan.

Pretty cool, right?

Don’t get too excited; you still need a full business plan. The business model canvas is just a really good place to start.

Business Model Canvas Structure

Here is a breakdown of the different sections of the business model canvas:

• Key Partners: Who is necessary for your business to be successful?
• Key Activities: What does your business need to do or achieve to be successful?
• Key Resources: What can you use to benefit your business?
• Value Proposition: What is your unique selling point?
• Customer Relationship: What is important in your customer relationships?
• Channels: How do people hear about your business?
• Customer Segments: How do you differentiate between customers?
• Cost Structure: Where will the money go?
• Revenue Streams: Where does the money come from?

Here’s a fun example of what a completed business model canvas could look like:

If you’re not quite this artistically inclined, don’t worry. Here’s another example of a business model canvas that is just as functional:

How To Use the Business Model Canvas

As you can see, there’s quite a bit to fill out, but whether you’re planning for your business as a whole or a single product launch, fill out the value proposition first. You’ll want to answer these questions:

1. What do you plan to do?
2. What needs are you satisfying?
3. What is your unique selling point?

Next, add keywords to the other areas. You can be as creative or as concrete as you want.

Finally, be adaptive and flexible as you fill out the model. A business plan is meant to be a living document and not one written in stone.

Once you have your business model canvas filled out, you can use it as a guide to help you complete your full business plan. Let’s talk more about those now.

The Traditional eCommerce Business Plan

Do the words “traditional business plan” sound scary and formal to you too?

Don’t worry, it’s actually pretty painless. And, even though it may feel like it goes against the entrepreneurial spirit to create a business plan, you’re going to find yourself in a much better position than your counterparts without one. Not to mention that you’ll need one anyway should you ever seek out loans or funding.

In the rest of this post, we’ll walk you through the 6 sections you should include in your eCommerce business plan. If you’ve already completed the business model canvas this will go pretty smoothly for you.

Let’s get to it.

Section 1. About Your Company

The first section of your eCommerce business plan will include everything anyone would ever need to know about your company, from lofty ideals like writing a mission statement and vision statement to boring details like business structure and the date you were established.

Start out this section with your value proposition, or what sets you apart from the competition and why consumers should choose you. Check out our post for examples of great value propositions and to learn how to write your own.

After your value proposition, lay out your mission and vision statements.

You may be thinking that all three of these things sound the same, and you’re right, they are very similar. Here’s a quick way to tell them apart:

Value Proposition: why the customer should choose you.

Mission Statement: why your business exists right now.

Vision Statement: what your business hopes to become in the future.

After the value proposition, mission statement, and vision statement, you will include information about your business structure and the boring business details. Here are some ideas to include:

• Is your company a sole proprietorship, LLC, or corporation?
• What date was your business established?
• What do you sell?
• What is your industry?
• What is your businesses history?
• What are your objectives – short and long-term?
• Who is your team?

Section 2. The Market and Your Competition

In section 2 of your eCommerce business plan, you’ll want to talk about your niche and get into things like market size and identifying your competitors.

There are a couple of analytic tools that can be helpful for this section: PEST and SWOT.

A PEST analysis is useful for understanding market growth or decline based on political, economic, social, and technological factors. When done prior to a SWOT analysis it can help you identify the strengths, weaknesses, opportunities, and threats that may be present to both your company and your competitors.’

The table below includes examples of the types of things that could impact your business for each area.

Here’s a PEST analysis template that you can use:

You’re probably already familiar with a SWOT analysis, but did you know that you can benefit from doing them for both yourself and your strongest competitors?

Think about it. How would it benefit you to know about your competitor’s:

• strengths – what is working for them?
• weaknesses – what isn’t working for them?
• opportunities – what are they ready to take advantage of?
• threats – what are they worried about?

The more you know about your competitors, the better equipped you are to beat them at their own game, right?

At the very least you should take the time to do both a PEST and SWOT analysis for your own business. Here’s an example of a SWOT analysis template:

Section 3. Your Marketing Plan

Now that we’ve covered your company and your competitors, it’s time to talk about your customers and how you’re going to reach them.

The fastest and easiest way to build your marketing plan is by starting with buyer personas. After all, if you don’t know who your ideal customers are, you’re never going to create the right plan to reach them.

Buyer personas, sometimes called customer avatars, are basically fictional characters you make up to represent each of your ideal customers. Here’s an example from Mallory Haack design:

You want the personas to be as realistic as possible so you can create a marketing plan around them. You can learn how to create concrete buyer personas and see some more great examples in this post.

Once you have your personas created, you’re ready to start building your marketing plan.

We’re going to let you in on a pretty cool secret that will make building your marketing plan a breeze: use a sales funnel.

Take each of your buyer personas and ask yourself how these buyers fit into each step of the sales funnel. We even have a post with proven ways to increase conversions throughout your sales funnel that you can use to help you out along the way.

Let’s take a quick look at a marketing plan example for a new fashion brand using the awareness stage of the sales funnel.

Awareness Stage

1st Quarter Goal: Gain 100 new Instagram followers.

Action Steps:

• Post 3 new photos each week
• Respond to user comments on photos every day
• Comment on photos by similar accounts every day
• Research and use industry hashtags to encourage organic traffic
• Host 1 Instagram contest for followers

You can go through each stage of the sales funnel and create a robust marketing plan with as much or as little content and detail as you’d like.

When you’re ready to create content for each stage, we’ve got you covered there, too. Have a look at our beginner’s guide to content marketing, these awesome blog post ideas, and don’t forget how to run a successful email marketing campaign.

Section 4. Your Business Operations

This section will be all about the day-to-day operations of your business and should answer the question of how you plan to create and deliver your product or service.

In this section, you’ll need to go into detail about your production process to prove that you have the necessary plans in place to run the business, as well as contingency plans in place for surprises that come along due to marketplace uncertainty.

To make sure that you have the production process covered, you’ll want to include information covering:

• How long it will take to produce a specified number of units of product.
• What has been done to integrate customer feedback into the production of your product or service?
• What procedures do you have in place to handle a major increase in demand for your product or service?

You’ll also want to include detail about the supply chain, or the string of events that needs to happen in order to take your product or service from an idea to a reality. That supply chain will include things like:

• Suppliers: the people or businesses who will be providing the materials you won’t be making yourself.
• Facilities: where you’ll house your inventory or offices.
• Personnel: your staff and their duties.
• Equipment: the tools and technology you require to run your business.
• Fulfillment: the delivery method you’ll be using to get orders fulfilled.
• Inventory: how much inventory you’ll keep on hand or stored with a third-party and how you’ll track it.
• Customer Support: how will customer support requests and complaints and refunds be tracked and integrated?

Once you have your supply chain and production process outlined, you’re ready to move on to your business finances.

Section 5. Business Finances

Your business plan finances section is all about creating a budget. You’re looking for a best, educated guess budget that will show that you’ve really researched the financial feasibility of your great business idea. You want your great idea for a business to be profitable, right?

There are three key financial statements you’ll want to include in this section:

• Income Statement
• Balance Sheet
• Cash Flow Statement

Let’s take a close look at each of these statements to see what they’re all about.

Income Statement

The income statement is sometimes called a Profit and Loss or P&L. It shows your income and expenses over a specific period of time to get to your net profit (or loss). Here’s what a standard income statement looks like:

Balance Sheet

The balance sheet shows your net worth. On one side of the equation you have your assets less your liabilities and on the other is your equity. Here’s what the balance sheet looks like:

Cash Flow Statement

The cash flow statement is similar to the income statement with one key difference: it takes into account the actual date that money comes in and goes out, allowing you to identify when cash might be low so you can adjust. Here’s an example of a cash flow statement:

You’re doing an awesome job at this business plan stuff; it’s really hard work! You only have one more section to create. Let’s move on to section 6, shall we?

Section 6. Measuring Your Success

Last but certainly not least, you must set up a schedule with realistic milestones and deadlines. The purpose of this is twofold:

1. You will stay on target and be able to celebrate your smaller victories.
2. You will be able to respond quickly when you fall behind schedule.

Create a timeline that’s going to be challenging and keep you on your toes, but that isn’t going to be impossible to achieve. And, remember that this isn’t written in stone.

If you’re continually finding yourself falling behind, it’s entirely possible that it’s not a failing on your part, but that something in your process needs to be adjusted. You have to be willing to reevaluate your process as you move through it.

That’s it! You have a complete eCommerce business plan for your online business. Both scary and exciting, isn’t it? Welcome to the life of a business owner. You’re going to be just fine.

For good measure, check out these common eCommerce business problems and ways to solve them to get ahead of those problems before they even start!

If you’re looking for a complete eCommerce launch checklist, read A 14-Point eCommerce Launch Checklist for New Store Owners.

Ready to build your site? Check out our top picks for WordPress eCommerce plugins to build your best business.

Now that your business plan is done, it’s time to start getting leads and growing your email list. One of the best ways to do that is with OptinMonster.

OptinMonster is the best at popups for lead generation, so let us teach you how to do popups correctly with these popup best practices. Then, get started with OptinMonster today!

Yes, boosting traffic to your Shopify site can generate more sales. Even a leaky funnel is going to move a little water, right?

But what if we told you that you can make more sales just from your current traffic using a few Shopify conversion rate optimization tips?

Instead of spending your time and money driving more and more traffic to your eCommerce site, take the time to focus on increasing your Shopify stores conversion rate.

Not only will you increase conversions, but traffic will increase naturally as a result. And, you’ll be much more likely to see your Shopify average conversion rate skyrocket when you really drive traffic in.

In this article, we’re going to tell you everything you need to know about Shopify conversion rate optimization (CRO) and the techniques that will make it work.

Let’s get started.

The Secret to Shopify Conversion Rate Optimization

Everyone asks how to increase Shopify conversion rate and expects there to be some sort of magic pill.

Unfortunately, there isn’t. There’s no single growth hack that is going to turn your Shopify conversion rate report into something you want to frame and hang on the wall in your bathroom.

The key to Shopify conversion rate optimization is to use a process. It’s not sexy or flashy, but it is repeatable and scalable. And, you don’t even have to come up with the process on your own; there’s already a tried and true one out there that works beautifully.

Step 1. Set Your Conversion Rate Goals

Find out what top eCommerce stores in your market are doing and set a tough, but realistic goal based on that.

You can use a robust tool like MonsterInsights to make tracking conversions easy once you’ve set your goal.

Step 2. Brainstorm and Prioritize

If you have a team, you should get them involved in brainstorming too. Come up with 30 or so ideas that could increase your conversion rate and categorize them into ideas that are already working for you, ideas that will likely work, or ideas that are possible, but not probable.

Keep reading for ideas about what to optimize, below. And, be sure to check out this post about 20 things that could be keeping your conversion rate low.

Step 3. Hypothesize and Test

With your list of what will likely work in hand, get to testing. Your goal is to test as many ideas as possible as cheaply as possible.

Google Optimize is a great option if you’re just getting started. It works closely with Google Analytics and if you’re using MonsterInsights to track conversions then you’re already using that. Here’s an example of the insights you can get from A/B testing with Google Optimize:

Step 4. Analyze, Learn, and Implement

Chances are, a lot of your ideas won’t work. That’s cool. Failure teaches us to be better. Just analyze your results, summarize what you learned, implement your findings, and create a new test. Wash, rinse, repeat.

Step 5. Re-evaluate

Take time every week to debrief. Are your conversion rates improving? What did you implement that week? Is there something you want to tweak and test again?

Now that you have a process, let’s talk about techniques.

Related Content: Conversion Rate Optimization Statistics You Need to Know

5 Techniques that Work for Shopify Conversion Rate Optimization

The techniques we’re going to share with you are a great starting point for the testing you’ll do in Step 3 of the process that we just outlined.

Don’t skip the testing. Not all eCommerce sites are the same which means not all of them are going to use the same ideas to reach their target audience.

And thank goodness for that! The Internet would be a very boring place if every website looked exactly the same.

Let’s get into this list, shall we?

1. Optimizing Your Store for Conversion

The design of your site is very important to the overall success of your Shopify store. This includes everything from the general web design elements like fonts, colors, and navigation to things like images and videos, the checkout process, and how you use customer reviews and other social proof.

The general web design is best left to you. Just make it pretty. There are a ton of themes available that you can use as-is or customize to truly make your own. Go wild. And, if you’ve got a web developer in your back pocket, put them to work.

What we’re going to focus on here is what goes on your pages and how they flow.

Navigation

To start, you need a header to keep everything in. Your header should always have a few basic things:

• Branding that identifies your company
• Navigation… see below for details
• A call to action that could include info about sales or specials (you can also drop this if it doesn’t work for you)
• Search functionality so visitors can find things quickly
• Shopping cart access so visitors can get to their cart and checkout easily

You can include other things too, just don’t let it get too cluttered or it will be too hard to use and your visitors will get frustrated and leave.

Take a look at how nicely this header from Beardbrand is set up. It sits along the top of the window and doesn’t detract from the rest of the page, but is there and ready for use.

Okay, let’s talk about navigation.

Think of navigation as the family tree of your Shopify site. Main level navigation links for things like product categories or store locations are going to be the moms and dads and they should always be displayed.

Next, you have your children. These are the things that go inside your main navigation links. So, a more specific breakdown of products probably.

Beardbrand does this in a pretty cool way by bringing down an entire little box with drawings of the children links.

This makes it really easy to find what you need on this site, or just have fun browsing around. Once you find something you like, you click it and take a closer look at its product page. Let’s do that now.

Product Pages

Right away you can tell that Beardbrand takes pride in their product. They feature simple and gorgeous product images, how-to videos, and the overall rating from product reviews. There are also product details and the Add to Cart button is set apart by a different color and prominently displayed.

When you scroll down a little more, you’re greeted with a lengthy product description and a side view display that not only contains a lot of the information above but also still lets you add the product to your cart.

One more quick scroll down the page brings you to the written portion of the product reviews. Product reviews are just one type of social proof you can use to increase your conversions and they’re well-received. People tend to trust reviews even when they come from strangers rather than family and friends.

For more ways to make your product pages into high-converting eCommerce powerhouses, have a look at this post of 18 awesome tips.

Pro Tip: Increase conversions with a pre-sell page!

3. Call to Action

We’ve talked a little bit about calls to action already, but they deserve their own section.

As an eCommerce store, you’ve probably been laser-focused on a call of action revolving around buying: add to cart or checkout. There’s nothing wrong with that, it’s the ultimate goal, after all. You want visitors to become customers and customers to become repeat customers. And to tell their friends.

There are only so many ways you can push that single call to action before you get burnt out on seeing a low sales conversion rate week after week. And, let’s face it, the people who leave your site without converting probably aren’t coming back.

Unless you give them a reason to come back, that is. And that’s where micro conversions come into the picture.

Micro conversions are just smaller actions that visitors can take to show that they’re interested in what you’re offering. These are things like signing up for your email list, social or email sharing of your products or content, creating an account on your site, adding to wishlists or registries, and downloading content from your site, just to name a few.

The clothing company Ugmonk randomly offers 35 royalty-free images from the owner’s trip to Iceland if you enter your email address.

We admit it, we gave up an email address. It’s a great micro conversion, and it totally worked on us. The images are stunning:

Before we could get out of there we were hit with an exit-intent popup telling us that they give a t-shirt away every month.

Yes, we also signed up for that. We’re suckers for a well-timed popup. You can create your own exit-intent offers; we’ll talk more about that in Step 5.

Sometimes smaller conversions like these can lead to visitors becoming customers. Be creative with your calls to action and think about other items of value you might be able to provide to your visitors for free (or for the low, low price of their contact information). Creating the perfect call to action can be tricky, but with our tips, you’ll be a master in no time.

We can even tell you which color button converts the best.

4. Improving the Shopping Experience

Everything that goes into creating your online storefront is about the shopping experience, but a terrible checkout process or surprise costs can stop a sale in its tracks.

To improve the shopping experience exponentially, make sure you spend time creating a checkout process with your customers in mind.

Smooth & Easy Checkout

Your checkout page form should be as short and simple as possible. This is not the time to find out the shopper’s favorite color unless you need it to send them a free gift. And, if that’s the case, tell them that you need it because you’re sending them a free gift. Better yet, just take a gamble on the color and don’t ask them.

At the very beginning of your form, get the shopper’s email address. If they decide to abandon their cart you’ll at least have their email address to reach out to them about it and maybe even recover the sale!

Let’s take a look at a great example of checkout design from Monki.com:

Monki.com offers shoppers a warm greeting with the chance to sign in, create an account, or continue as a guest. On the left side of the screen, there’s a beautiful summary cart. Everything is big and easy to see.

When you click Continue as guest you are presented with a screen requiring an email address before you continue.

Want more information on checkout page optimization? Here are 22 of the best ways to keep customers moving.

Up Front Shipping Costs

Another way to improve the shopping experience is to address some of the things that cause them to walk away from online stores. Shipping is a huge sticking point for many shoppers.

Fortunately, this is a really easy issue to solve. So easy that we don’t really understand how it continues to be a problem.

The solution? Either be 100% transparent with your shipping costs or, if you can swing it, offer free shipping.

5. Avoid or Recover Abandoned Carts

Abandoned carts are going to happen and probably a lot. They’re a natural part of eCommerce and, while you can address some of the problems, like shipping, there are some that are out of your control.

That doesn’t mean that you just sit back and let things happen, though. Every step we’ve taken throughout this article so far has been taken with reducing abandoned carts in mind. But what happens when you’ve increased engagement and gotten a few micro conversions, but the shopper still heads for the exits?

Exit-Intent Popups

Remember the exit-intent popup that Ugmonk caught us with earlier? You can also add those to your shopping cart and checkout pages to catch shoppers as they’re abandoning.

You can create a download like this one that converts 21.06% of visitors for Scott Wyden Imagery:

Exit-intent popups are a great way to reach out one last time before a shopper officially abandons their cart. Here’s how you can create your own Shopify email popup.

BONUS TIP #6. Abandoned Cart Recovery

You’ve brainstormed, a/b tested, and implemented. Your site it 100% optimized. You make adjustments to content, images, product descriptions, and anything else that may come to your attention on a weekly basis, but you still have shoppers abandoning carts. You know that you could get some of those to convert if you could just get them to come back to your store.

What you need now is an abandoned cart recovery strategy.

If you’ve set up your checkout form to get email addresses, or have gotten email addresses through micro conversions along the way, then you have what you need to reach out to abandoning shoppers. Just go for it!

You can really let your brand shine in these emails while also letting shoppers know that you miss them.

That’s it! Now you know how to increase Shopify conversion rate and 6 awesome techniques that are going to boost your conversions and your revenues.

Are you looking for more ways to make your eCommerce dreams come true? Check out our amazing tutorials. If you want a deeper look at eCommerce optimization, be sure to take a look at our ultimate guide.

If you’re not sure that Shopify is right for you, take a look at our picks for the best Shopify alternatives!

Not using OptinMonster yet? What are you waiting for? Join us today and see what an exit-intent offer can do for YOUR checkout page conversions.

In this post, we’ll share what the data shows about allowing blog comments or not.

You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too.

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016.

Zen Habits turned off their comments permanently due to too much comment spam.

Seth Godin says that, while he thinks comments are terrific, they take up too much of his time and energy, so he will never allow them.

On the other hand, many publishers still argue the case for keeping blog comments.

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? Particularly when you are inundated by tons of spammy or low-quality comments?

How To Decide Whether or Not To Disable Comments

Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense.

At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely.

You’ll need to weigh the pros and cons of allowing comments before you make that decision for your own blog. That’s why we decided to show you the actual data in this post, rather than giving you yet another subjective point of view.

But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject.

The Debate

The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue.

Pat argues that you should allow comments on most blogs, while Everett argues that you should seriously consider turning them off.

Here’s a quick breakdown of what each had to say.

The Argument For Blog Commenting

In Pat’s argument, he states that,

“Without comments, a blog isn’t really a blog. To me, blogging is not just about publishing content, but also the two-way communication and community building aspects behind it.”

The benefits he states for allowing blog comments are:

• Blog comments provide a form of social proof
• Blog comments help you to understand what your readers want you to write about
• Responding to comments helps you to deepen your relationship with your readers
• The act of commenting theoretically increases the likelihood that the user will also engage in other ways, such as subscribing to your email newsletter or even making a purchase down the road

The Argument Against Blog Commenting

In Everett’s argument, he states that,

“To say a blog is not a blog when it doesn’t have comments can’t be true, because my blog works just fine without comments. My ideas are definitely not perfect, but at a certain point I had to make a decision about where my focus would lie. Did I want hordes of Internet randoms deciding where my ideas needed to go, or did I want to proactively choose the opinions that would influence my ideas?”

He goes on to say that rather than spending endless amounts of time sifting through low-quality comments on his blog, he now has time to build meaningful relationships with individuals on social media.

So which argument makes the most sense for your readers and your business? Let’s take a look at what the data says.

The Data

Determining whether blog comments are generating revenue for your business is tricky because they don’t directly lead to sales. But is it possible that having blog comments indirectly increases your revenue?

When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. So the question becomes, do blog comments lead to more traffic?

HubSpot analyzed comment, view and link data from over 100,000 blog posts. What they found about the correlation between blog posts and views/links was fascinating.

As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

(There is, however, a positive correlation between links and views, which is exactly what you would expect.)

So, the data shows that blog comments are not correlated with increased traffic.

Neil Patel also published some data in regard to whether or not blog comments generate more search traffic.

Related Content: Ultimate List of Blogging Statistics and Facts (Updated for 2020)

The theory is that the more blog comments you have, the more content you’ll have on each page, and the more keywords you should rank for, which should increase your overall search traffic. However, Neil was not convinced that this is actually the case, so he did some research.

First Neil found that he averages about 176 comments per post, with 22.6 words per comment, which means that allowing blog comments nets him an average of 3,978 extra words on each page.

Next, he checked Google Analytics and Google Webmaster Tools to see whether the blog comments were resulting in more search engine rankings. He found that approx. 26.7% of the keywords that were ranking in Google were from the comments section.

However, to figure out how much additional traffic he was receiving from those rankings, Neil took a look at the actual number of impressions and clicks that those rankings received.

Overall, he found that the comments section brought in 16% of all search traffic. Neil concludes,

“Comments didn’t drive as many visitors as I wanted, but considering that it’s user-generated content, it’s not that bad. It could be that Google may not be placing as much value on text created through comments or words appearing lower on a page (since comments are located below each blog post) as it does on the post itself.”

I should note that Neil only analyzed 560 blog posts–so far less data than the 100,000+ blog posts from the HubSpot study–but it is interesting information nonetheless.

Related Content: 13 Best Blog Sites In 2020: Which Is Right For You?

Michael Hyatt made the decision to eliminate his comments section due to the sheer amount of low-quality comments he was receiving, plus the fact that social media is where most meaningful conversations seem to be happening nowadays. In his announcement, he shared the following graph of blog comments compared to blog traffic.

As you can see, his traffic shot up by 74% while his average comments per post steadily declined year after year.

While Michael did later bring his comments section back, he explained that it was not because it had a huge negative effect on his blog traffic. It was because he wanted his blog to feel more hospitable.

All of this shows that comments are not a reliable indicator of blog traffic. If you have a high-quality comment section, you may see a slight boost in traffic from Google, but it probably isn’t going to be so huge that you can’t consider eliminating your comments section if you really wanted to.

Conclusion

As we saw in the data above, blog comments are not an indicator of blog traffic. One blog may have tons of comments with little traffic, whereas another blog may have tons of traffic with little comments.

Yes, some blogs may receive a slight boost in search traffic due to the comments section. But you’ll need a good amount of high-quality, keyword-rich comments.

Since blog comments don’t have a huge effect on your traffic, they don’t have a huge effect on your revenue either. So you don’t need to stress out about the number of comments that you get or don’t get.

Bottom Line: Comments are Nice to Have, Not a Necessity

Comments can be used to further relationships with your existing readership, provide social proof, or to elicit feedback. As you can see, we allow comments ourselves, and we take the time to respond to many of the comments we receive.

However, it is completely up to your own personal preference. If your comments section is causing you a lot of time, money or stress, and your readers aren’t getting much value from it, then maybe you should consider removing it.

Did you enjoy this post? You may also enjoy The Best Time to Send Emails (Here’s What Studies Show).

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction.

That’s why it’s so vital to collect customer feedback. Without it, you have to simply guess how to make users and shoppers happy. Instead of wasting your time with trial and error, you can gather feedback to create a clear roadmap for improving customer satisfaction.

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. And you can do it all right on your own website! These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers.

Before we share how to gather customer feedback, let’s briefly explore what customer feedback is and why it’s so important.

• What Is Customer Feedback?
• Why Is Customer Feedback Important?
• 7 Ways to Collect Customer Feedback on Your Website
• What to Do With the Feedback You Collect

What Is Customer Feedback?

Customer feedback is any information that a company collects from customers about their experiences and opinions.

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

Ideally, businesses should collect feedback during all phases of the customer journey, and they should analyze that information to optimize their sales funnel.

Why Is Customer Feedback Important?

A comprehensive customer feedback strategy helps you discover important information such as:

• Customer needs and pain points
• What works well on your website, as well as what’s confusing or difficult
• The quality of a new product or new features
• Any problems with your customer support process

These are all actionable insights that can guide product and service development, as well as improve user experience and build customer loyalty.

With 48% of executives increasing their investments in customer experience, you can be sure that these efforts are worth it.

Customer feedback is also a powerful resource for your digital marketing strategy. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try.

Here are a few ways you can use your customer feedback in your marketing:

• Include the number of 5-star reviews in your social media posts and ads for your product.
• Add glowing testimonials to your product pages and promotional email campaigns.
• Precisely explain how your product solves a specific problem, using information you’ve gotten from previous customers.

In short, customer feedback should inform every stage of your business, from product development to web design to marketing.

Thankfully, collecting customer feedback doesn’t have to be complicated. There are easy ways to use your own website to gather much of the data that you need to increase your conversions and revenue.

7 Best Ways to Collect Customer Feedback on Your Website

Here at OptinMonster, we’re experts at converting your website traffic into revenue. And our powerful lead-generation tools are just as effective at collecting feedback from your customers.

In this guide, we’ll cover the best ways to collect customer feedback on your website. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features.

1. Create a Customer Survey Popup
2. Put a Feedback Button on Your Website
3. Offer an Incentive
4. Use Live Chat
5. Ask for Feedback at the Right Place and Time
6. Find Out Why Visitors Are Abandoning Your Site
7. Ask Customer to Self-Select Their Interests

1. Create a Customer Survey Popup

Displaying a simple survey on your site is one of the easiest ways to get feedback.

And by embedding your survey in a popup, you can grab the attention of your website visitors.

If you only want to ask a couple of questions, the very easiest way to create a survey popup is with a Lightbox Popup campaign from OptinMonster.

We have several pre-made templates that already include some basic survey fields, including our Feedback Survey template, which is a 2-step survey popup:

When users click the Take Survey call-to-action (CTA) button, they’ll see this:

With our visual drag-and-drop builder, you can easily edit the text, types of questions, colors, and more.

With OptinMonster, you can use 5 different question formats:

• Text (for short, 1-line answers)
• Text Area (for longer answers)
• Number
• Dropdown Select
• Radio Button
• Checkbox

In addition to using one of our pre-designed survey templates, you can also easily add survey questions to any campaign. Simply drag a Fields block into your campaign. Then use settings in the left menu to create different types of fields for your survey questions.

With our easy-t0-use dashboard, you can have a survey popup running on your website in as little as 5 minutes!

OptinMonster also lets you precisely choose who will see your pop and when. You can specifically target your survey so that you get as many quality responses as possible.

We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages.

This ensures that your survey popup only displays to interested visitors who are already engaged with your content and will have an opinion about it to share.

Another great option is creating an exit survey:

How to Create a Website Exit Survey (The Easy Way)

Alternative method 1: Do you run a WordPress site and need to create a more complex customer satisfaction survey? Or maybe you need to create a lot of different kinds of forms throughout your website?

WPForms is the best form builder plugin for WordPress. With its easy drag-and-drop builder, you can create any type of form you need, including surveys, contact forms, registration forms, payment forms, and more. It offers over 1300 templates to speed up the process even more.

WPForms integrates seamlessly with OptinMonster. You can embed your form directly within your popup campaign. Or, if you’ve created a longer feedback form, you can link to it in a popup.

Here’s a complete tutorial on how to create a feedback form using WPForms.

And you can follow these instructions to easily connect OptinMonster to WPForms.

Alternative Method 2:

You can also display customer surveys on your site using the UserFeedback plugin by the MonsterInsights team. This tool is a great choice if you’re only interested in customer feedback and not other types of popups or forms.

With this powerful plugin, you can add user-friendly survey forms anywhere on your site to learn what your visitors really think. It’s a great way to get valuable insights into how you can improve your website’s user experience.

UserFeedback is an excellent dedicated tool for collecting customer feedback. If you also want to grow your email newsletter list, create floating bars and inline forms, use spin-the-wheel campaigns, and recover abandoned carts, then OptinMonster is the best choice for your business.

2. Put a Feedback Button on Your Website

Using a feedback button gives you another easy way to ask for feedback on your site.

When you add a feedback button, you create a 2-step process:

1. Users make the decision to provide feedback by clicking the button. Since clicking the button is such an simple task, it’s easier to convince a user to take that 1st step, rather than asking them to fill out a form right away.
2. Once they’ve clicked the button, they see your feedback form to fill out. But they don’t see the form until after they’ve made the choice to click the button.

This 2-step process uses the Zeigarnik Effect, a psychology principle that says those who initiate an action are more likely to finish it.

You can create a 2-step feedback flow easily in OptinMonster. First, create a feedback popup survey, as I showed you in the 1st tip.

Then, you can create a MonsterLink  which is a link that users click to trigger an OptinMonster campaign.

First, go Display Rules and add a new condition. Type “MonsterLink” into the search box and select MonsterLink  (On Click).

Next, you’ll click Copy MonsterLink Code.

This link copies the HTML code needed to create the text “Subscribe Now,” hyperlinked to open your popup. However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink.

You can also easily retrieve your popup campaign’s URL at any time. Simply go to the Publish tab in your campaign, scroll down, and choose the Share Link option. Click Copy to get that campaign’s MonsterLink.

Now, you’ll be ready to add a 2-step customer feedback process to your site.

Here’s how you create a button in WordPress. Use “Feedback,” “Talk to Us,” or something similar for your button text. When visitors click the button, they’ll see your feedback survey.

3. Offer an Incentive

Sometimes you need to persuade your customers to give their feedback. Some businesses do this by offering a lead magnet in exchange for completing a survey. A lead magnet is a special offer you provide in exchange for an email signup or other data.

For example, this popup promises a free gift in exchange for answering a couple of questions:

This quick survey includes 1 yes/no question and then an open-ended question. Open-ended questions will provide the most valuable feedback because users might provide information you wouldn’t think to ask about.

Your incentive can be:

• a coupon code
• free shipping
• a free ebook
• a checklist or template
• a free guide

Check out this list of lead magnet ideas for more inspiration.

Delivering a lead magnet is super easy with OptinMonster.

OptinMonster offers seamless integrations with major email service providers (ESPs), such as Constant Contact and Brevo (formerly Sendinblue). You can then use your ESP to set up automated emails, so every user who completes your survey will immediatey get an email containing your incentive.

Alternatively, you can also redirect users directly to the webpage for your lead magnet.

Once you have created your campaign, click on the CTA button that users will click to submit their feedback. You’ll then see options to edit that button in the left toolbar.

Scroll down until you see the Button Click Action dropdown box. Select Redirect to a URL. Add the link to your lead magnet in the Redirect URL field.

Complete your campaign setup, save, and publish.

This lets you deliver the lead magnet as soon as visitors give their feedback. It’s also a good idea to deliver your lead magnet by email, even if you use a redirect. This starts to build the relationship and trains your customers to look forward to your emails.

4. Use Live Chat

If you want to know what your customers really think, use live chat to talk to them when they’re on your site.

Live chat is fast becoming an important customer service tool because:

• It’s convenient for customers and affordable for you.
• It helps make sales – in a survey by Kayako, 38% of customers said they are more likely to make a purchase when a company offers live chat support.
• It lets you figure out which issues are important to customers, so you can address those in your marketing.

Good places to put live chat include your pricing page and your checkout page, so you can answer questions and reduce cart abandonment. If you want to implement live chat on a WordPress site, check out this list of live chat software.

Not ready for live chat? Chatbots are a great alternative! Check out how easy it is to connect OptinMonster with ManyChat to create your own custom chatbot.

Related Content: Live Chat Best Practices: How to Streamline Customer Service

5. Ask for Feedback at the Right Place and Time

If you want to collect useful customer feedback, it’s important to ask the right questions to the right people at the right time. That’ll increase your chances of getting a response.

When getting customer feedback, you’ll likely want to ask different questions on pricing pages and checkout pages. Pricing page questions will focus on information that will help visitors to buy, while checkout questions could focus on the checkout and purchase experience.

You can use OptinMonster’s page-level targeting feature to show different feedback forms on different pages. To enable this, got to Display Rules » current URL path » exactly matches and enter the URL path.

You can use the rule to include or exclude pages, so you can precisely determine exactly which pages will display your feedback form.

6. Find Out Why Visitors Are Abandoning Your Site

OptinMonster’s signature Exit-intent® technology is excellent for collecting customer feedback. It detects when people are about to leave your site and displays your campaign right before they go.

Here’s how we collect feedback with it on OptinMonster:

If a visitor isn’t ready to buy, they can click on the “I have a few questions first!” button. They’ll then see a simple form where they can ask any questions.

To enable exit intent for your survey popup, go to Display Rules and add a condition for If exit detected, then select the level of sensitivity you want.

You can recreate the example above by creating a Yes / No campaign.

7. Ask Customers to Self-Select Their Interests

Want to learn more about what your website visitors are looking for? Create a campaign that asks people to select their own interests.

This is a different type of feedback than you’ll get from surveys, but it’s just as valuable.

An example is this real estate campaign. It asks whether visitors to the site are buying or selling a property.

With this information, the company can:

• Figure out what most of its customers need and target promotions accordingly.
• Create concrete buyer personas based on real data.
• Send different emails according to customers’ preferences, making sure they all get relevant information.

Here’s another example from SnackNation, a company that sells subscription boxes of healthy snacks. They used an OptinMonster popup to ask visitors whether they were interested in office or home delivery.

Case Study: How SnackNation Adds 1200 Segmented Leads Every Week With OptinMonster!

Both examples above were created with OptinMonster’s Yes/No buttons.

In order to create popups like these, first follow the instructions for creating your first campaign.

Most of our 100+ pre-made templates include 3 views:

• Yes/No View: Users are given a simple option, such as whether they want to subscribe or give feedback
• Optin View: Users provide the information you’re collecting, such as their email address or survey answers.
• Success View: Users see a confirmation that their information has been submitted. They may also get instructions for next steps.

You can toggle between these views using the tabs at the bottom of the campaign builder.

You can click on the arrow beside Yes/No to enable or disable that view. To gather the feedback we’re looking for, we’re going to enable the Yes/No view.

Use the drag-and-drop builder to place, edit, and rearrange your buttons. Remember, you can click any element in your campaign, and you’ll see editing options in the left sidebar.

Let’s say you’re a restaurant that is adding takeout option. You want to know which of your customers plan to order takeout, so you can better target your marketing.

I’ll edit the Yes/No buttons in my campaign to say “Getting Takeout” and “Dining In”

I can also edit what happens when users click either of these buttons. I have a couple of options:

• Send them to the Optin View, where they can enter their email address to get exclusive deals. I’ll be able to target my email marketing based on which option they chose.
• Add a URL to redirect users to. For instance, I can redirect user to the appropriate menu. Or even better, I can create a targeted campaign for each option, and redirect to it using a MonsterLink.

Do you need even more options for users to select in your Yes/No view? It’s easy to drag and drop a Button block into your campaign to add more CTA options.

Once you’ve segmented your customers, you’ll be able to send campaigns that match their interests and even collect more actionable feedback.

What to Do With the Feedback You Collect

With so many ways of collecting customer feedback, you’ve got a lot of options for what to do next. Here are some of the most important ways to use customer feedback:

• Use product feedback and feature requests to help with product development. If a significant number of your customers ask for the same feature, it should probably be a priority for your product team.
• Create a stronger email marketing strategy, sending the right email campaigns to the right people. Don’t forget that you can send email surveys to get more detailed feedback.
• Help your marketing team improve messaging across all marketing channels. Emphasize the features that customers enjoy the most.
• Improve the usability of your website and purchasing process.
• Slow customer churn and improve customer retention by addressing common problems and complaints from your negative feedback.
• Optimize your onboarding process to help your customers succeed. Customer success equals more loyalty and sales!
• Use positive feedback as social proof on your website. That’ll encourage other visitors to become customers. If you’re really ready to increase your social proof, check out TrustPulse—you could see an instant lift in conversions of up to 15%!

And that’s it! Now that you know the best ways to collect customer feedback on your website, you’re ready to get started.

Want to learn even more ways to learn from your customers? Check out these resources:

• How to Get More Review: 10 Tips
• How to Ask for a Testimonial: 7+ Tips to Get Glowing Customer Quotes
• 10 Best Form Builder Tools to Gather Customer Feedback
• 7 Popup Survey Examples to Help You Get MORE Feedback

And remember, OptinMonster makes it easy to add feedback surveys to your site. No coding required! In just a few minutes, you can create a popup that asks your website visitors for the information you need to improve your product, website, marketing, and more.

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP.

• What Is Google Ads Retargeting?
• The Benefits of Google Ads Retargeting
• How To Set Up Google Ads Retargeting
• Best Practices for Google Ads Retargeting
• Advanced Retargeting Strategies
• Google Ads Retargeting: Things to Remember
• Enhance Your Campaigns with OptinMonster

What Is Google Ads Retargeting?

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app.

This interaction could range from visiting a specific page, abandoning a shopping cart, or simply showing interest in your product or service.

The Essence of Retargeting

At its core, retargeting hinges on the principle of keeping your brand front and center in the minds of potential customers who have already shown an interest in what you offer. 

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem.

This precision not only enhances the efficiency of your ad spend but significantly increases the likelihood of converting browsers into buyers.

How Google Ads Retargeting Stands Apart

Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others.

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage.

The Role of Cookies and Tracking

The technical backbone of retargeting is built on cookies and tracking codes. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

The Benefits of Google Ads Retargeting

Retargeting is not just about bombarding users with ads; it’s about strategically reminding them of what they’re missing. The benefits are various:

• Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.
• Improved ROI: Retargeting often yields a higher ROI than other advertising strategies by focusing on users who are already familiar with your brand.
• Enhanced Brand Awareness: Regular exposure through retargeting increases brand recognition, keeping you at the forefront of potential customers’ minds.
• Targeting Interested Users: Retargeting allows for precise targeting, focusing your advertising budget on users who have shown a genuine interest in your offerings.

How To Set Up Google Ads Retargeting

Setting up a Google Ads retargeting campaign can initially seem daunting, especially if you’re new to digital advertising. However, with years of experience crafting and refining retargeting strategies, I’ve clarified the process into manageable steps that can lead to successful campaign outcomes. 

Here, I’ll guide you through the essential steps of setting up a Google Ads retargeting campaign, peppered with insights from my professional journey.

Step 1: Define Your Audience

The first step in setting up a retargeting campaign is to define the audience you want to target.

This involves identifying users based on their interaction with your website or app. Google Ads allows you to create various audience lists, such as visitors to a specific landing page, users who completed a purchase, or those who abandoned their shopping cart.

In my early days, I learned the hard way that the more specific your audience segmentation, the more personalized and effective your retargeting ads can be.

Step 2: Create a Remarketing Tag

Once your audience is defined, creating a remarketing tag within Google Ads is next.

This small piece of code will be placed on all website pages or specific pages, depending on your campaign goals. You can do this with either, the Google tag or Google Tag Manager setups.

I remember the first campaign where I implemented this; the precision in targeting it allowed was a game-changer for our retargeting efforts.

Step 3: Design Your Ads

With your audience defined and your remarketing tag in place, it’s time to design your ads.

Google Ads offers a variety of ad formats, including display ads, video ads, search ads and shopping ads. The key here is to create engaging and compelling ads that resonate with your target audience.

Drawing from personal experience, ads that address the user’s initial interest or offer a solution to a problem they encountered on your site tend to perform best.

Step 4: Launch Your Ad Campaign

After setting up your audience, tagging your site, and creating your ads, you’re ready to launch your retargeting campaign.

This involves setting your budget, bidding strategy, and targeting preferences in Google Ads. It’s important to start with a conservative budget and adjust based on the performance of your campaign.

In my career, I’ve seen many campaigns evolve from modest beginnings to become cornerstones of a company’s digital marketing strategy, thanks to careful monitoring and optimization.

Step 5: Monitor and Optimize

The final and arguably most critical step is to monitor your campaign’s performance and make necessary optimizations.

This includes adjusting your bids, refining your remarketing lists, and tweaking your ad creative. Continuous optimization is key to maximizing the effectiveness of your retargeting efforts.

One of my most successful campaigns was the result of relentless optimization, where we managed to triple the ROI by making incremental adjustments based on performance data.

In conclusion, setting up a Google Ads retargeting campaign requires a strategic approach, from defining your audience and creating your ads to launching and continuously optimizing your campaign.

While the process may seem complex, the potential rewards in terms of increased conversions and enhanced customer engagement are well worth the effort.

Remember, the key to success lies in understanding your audience and being willing to adjust your remarketing strategy based on performance insights.

Best Practices for Google Ads Retargeting

I’ve identified a set of best practices that can significantly improve the effectiveness of your retargeting campaigns. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates. 

Let’s dive into these best practices to ensure your retargeting efforts yield optimal results.

1. Segment Your Remarketing List

Audience segmentation is the cornerstone of a successful retargeting campaign. 

By categorizing your audience based on their behavior, interests, or stage in the sales funnel, you can tailor your ads to speak directly to their specific needs or concerns. 

For instance, separate your site visitors who browsed product pages from those who abandoned their shopping carts and tailor your messaging accordingly. 

This approach increases the relevance of your ads and enhances the user experience, leading to higher conversion rates.

2. Implement Frequency Capping

One of the most common pitfalls in retargeting is overexposure, which can lead to ad fatigue and negatively impact your brand perception. 

To avoid this, implement frequency capping to limit the number of times your ads are shown to the same person within a given period. 

Through trial and error, I’ve found that a frequency cap of 3-5 impressions per day per user strikes a good balance between maintaining visibility and avoiding overexposure.

3. Creative Strategies for Engaging Ads

The creative aspect of your ads plays a crucial role in capturing attention and driving action. 

Use high-quality images, compelling copy, and clear calls-to-action (CTAs) to make your ads stand out. Experiment with different ad formats, such as dynamic ads that showcase products the user viewed on your site, to increase relevance and engagement. 

Personal experience has taught me that ads that evoke emotion or offer a clear value proposition tend to perform best.

4. A/B Testing for Optimizing Retargeting Campaigns

A/B testing is a valuable tool for optimizing your retargeting campaigns. By testing different elements of your ads, such as headlines, images, and CTAs, you can identify what resonates best with your audience and refine your strategy accordingly. 

Continuous testing and optimization should be integral to your retargeting efforts, allowing you to improve performance over time. 

One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.

Following these best practices for Google Ads retargeting can significantly enhance the effectiveness of your campaigns.

From personalized retargeting and frequency capping to creative strategies and A/B testing, each element plays a vital role in engaging your audience and driving conversions.

Remember, the key to success in retargeting lies in understanding your audience’s needs and continuously refining your approach based on performance data. With patience and persistence, retargeting can become a powerful tool in your digital marketing arsenal.

Advanced Retargeting Strategies

Leveraging Google Ads retargeting effectively requires more than just a basic understanding of its functionalities; it demands a strategic approach that taps into advanced techniques. 

Here, I’ll share some advanced retargeting strategies that can boost your marketing efforts and drive even greater results.

1. Dynamic Remarketing

Dynamic retargeting takes personalization to the next level by showing ads that feature the specific products or services users viewed on your website. 

This strategy uses a dynamic ad template that automatically updates with images, pricing, and details of the items from your feed, tailored to each user’s interests. 

Implementing dynamic retargeting has been perfect for eCommerce businesses, where we saw a remarkable increase in click-through rates and conversions, as the ads were highly relevant and reminded users of their initial interest.

2. Cross-Device Retargeting

With users frequently switching between devices, cross-device retargeting has become essential for a cohesive marketing strategy. 

This approach ensures that your retargeting ads reach your audience regardless of their device, from smartphones to tablets to desktops. 

By linking users’ interactions across devices, we can provide a seamless experience that keeps your brand consistently in front of your audience.

3. Integrating Retargeting with Overall Marketing Strategies

Retargeting should not exist in a vacuum; it’s most effective when integrated with your overall marketing strategies. 

This includes aligning your retargeting efforts with your email marketing, social media, content marketing, and SEO strategies. 

For example, retargeting users who clicked through from a specific email campaign with ads that complement the email’s message can enhance the user journey and increase the likelihood of conversion. 

A holistic approach that leverages multiple touchpoints creates a more compelling narrative that guides users toward purchasing.

4. Leveraging Audience Insights for Segmentation

Advanced audience segmentation goes beyond basic demographics and behaviors, incorporating insights from your retargeting campaigns to refine your targeting. 

Analyze the performance data to identify trends, such as which products attract the most interest or which messages resonate with your audience. This data-driven approach allows for more precise targeting and personalization, leading to higher engagement and conversion rates. 

In conclusion, advancing your Google Ads retargeting efforts with these sophisticated strategies can significantly enhance your campaign’s effectiveness.

From dynamic and cross-device retargeting to integrating with broader marketing strategies and leveraging audience insights for segmentation, each technique offers a way to deepen engagement with your audience and drive more meaningful conversions.

As always, the key to success lies in continuous testing, learning, and adapting to optimize your retargeting campaigns for the best possible outcomes.

Measuring Success in Remarketing Campaigns

Effectively measuring the success of your Google Ads retargeting campaigns is crucial for understanding their impact and optimizing future efforts. 

Over my years in digital marketing, I’ve learned that while retargeting can be incredibly powerful, its actual value is only revealed through careful analysis and interpretation of campaign data. 

Here, I’ll outline the key performance indicators (KPIs) and strategies for measuring the success of your retargeting campaigns, drawing on both industry best practices and personal insights.

Key Performance Indicators (KPIs) to Track

• Click-Through Rate (CTR): CTR is a fundamental metric that measures the effectiveness of your ads in compelling users to click. A high CTR indicates that your ads are relevant and engaging to your audience.
• Conversion Rate: Ultimately, the goal of retargeting is to convert potential customers. Monitoring the conversion rate helps you understand how effectively your ads are driving users to complete the desired action, whether it’s making a purchase, signing up for a newsletter, or another goal.
• Cost Per Conversion (CPC): This metric evaluates the cost-effectiveness of your campaign by dividing the total cost by the number of conversions. It’s crucial to ensure that your retargeting efforts yield a positive return on investment (ROI).
• Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign. It’s a direct indicator of the financial success of your retargeting efforts.

Using Google Analytics to Measure Retargeting Effectiveness

Google Analytics is a priceless tool for diving deeper into the performance of your retargeting campaigns.

By setting up goals and tracking conversions, you can gain insights into how users interact with your site after clicking on a retargeted ad. Analyzing the behavior flow and conversion paths can help identify areas for improvement and optimize the user journey. 

In my experience, integrating Google Analytics with Google Ads provides a comprehensive view of campaign performance, enabling more informed decision-making.

Adjusting Campaigns Based on Performance Data

The key to successful retargeting lies in continuous optimization. Regularly review your campaign data to identify trends, successes, and areas for improvement. 

For example, consider revising the ad copy or creative if certain ads have a lower CTR. If the conversion rate is high but the volume is low, you might need to expand your audience or increase your budget.

At the end, measuring the success of your Google Ads retargeting campaigns is not just about tracking metrics; it’s about using those insights to refine and improve your strategy. 

By focusing on key performance indicators, leveraging tools like Google Analytics, and being willing to adjust your approach based on performance data, you can maximize the effectiveness of your retargeting efforts and achieve your marketing objectives. 

Remember, the goal of retargeting is not just to reach your audience but to engage them in a way that drives meaningful action.

Google Ads Retargeting: Things to Remember

Before we wind up, here are a few important things to remember when performing remarketing:

1. The Importance of Continuous Learning and Optimization

My experience in the field has taught me that the landscape of digital marketing, and retargeting in particular, is ever-evolving. What worked yesterday may not work tomorrow, and the key to staying ahead is continuous learning and adaptation.

Embrace the data your campaigns generate, as it holds the insights needed to refine and improve your retargeting efforts. Remember, each click, conversion, and interaction is an opportunity to learn more about your audience and how best to engage them.

2. Encouragement to Experiment and Refine Retargeting Strategies

I encourage you to view retargeting not as a set-it-and-forget-it tool but as a dynamic component of your marketing mix that requires attention and finesse.

Experiment with different audience segments, ad formats, and messaging to discover what resonates best with your users. Don’t be afraid to test new strategies or pivot based on performance data.

The most successful campaigns I’ve witnessed were those that evolved through experimentation and were not afraid to challenge the status quo.

3. The Role of Retargeting in Building a Loyal Customer Base

Ultimately, the goal of Google Ads retargeting extends beyond immediate conversions. It’s about building a relationship with your audience, enhancing their journey with your brand, and fostering loyalty.

By presenting targeted, relevant ads that add value and address the needs of your users, you’re not just driving sales; you’re creating brand advocates.

Enhance Your Campaigns with OptinMonster

As you have read through, the potential to improve your digital marketing efforts and connect with your audience on a more personal level is immense.

However, to truly harness the power of retargeting, integrating it with powerful tools like OptinMonster can take your campaigns to new heights.

OptinMonster seamlessly integrates with your website to capture leads, which can then be retargeted through Google Ads. 

With its easy-to-use, drag-and-drop builder, you can create eye-catching opt-in forms and personalized campaigns that encourage users to take action, whether it’s signing up for a newsletter, downloading a guide, or making a purchase.

Why OptinMonster?

• Targeted Campaigns: Use OptinMonster’s detailed targeting and segmentation features to deliver personalized messages, increasing engagement and conversions.
• Exit-Intent® Technology: Capture the attention of users about to leave your site with timely messages, offering another touchpoint for retargeting.
• A/B Testing: Test different messages and designs to see what works best, ensuring your OptinMonster campaigns are as effective as possible.

By capturing leads through OptinMonster and engaging them with targeted retargeting ads, you’re creating a powerful synergy that maximizes conversions and boosts ROI.

Start your retargeting journey today and explore how OptinMonster can enhance your efforts. Together, they offer a robust solution for connecting with your audience and driving meaningful results.

Discover OptinMonster and Start Optimizing Your Retargeting Strategy Now